Social Media Stories: A Growth Opportunity for Your Brand

Social media marketing seems to be getting more complex every day as the platform adds more features and more ways for businesses to reach their audience. The latest epidemic, with almost all platforms flying around, seems to be the story of social media. The social media story isn’t new, but as more and more platforms add this feature to their apps, it’s important to understand how businesses can take advantage of it. Not only does it provide a whole new way to reach your followers, but it also doesn’t have to be as sophisticated as a feed.

The social media story began with Snapchat but has since spread to almost every other social media and communication platform. These are quick photos or video clips, usually 10-15 seconds long, that look a little different to people and companies and disappear within 24 hours. Although the feed is carefully curated, social media stories tend to occur spontaneously. For brands, this can mean showing behind-the-scenes smartphone footage, company announcements, and more.  The biggest determinant of the story is that they are temporary. Although it only lasts 24 hours on most platforms, Instagram has the option to save a particular story to a highlight reel so that users can watch it repeatedly.

Platform that offers social media stories:

• Snapchat: Of course, we all know that Snapchat is the founder of the disappearing social media story. Although this format is widely used today, Snapchat provides many brands with the first platform to experiment with how content disappearance and a more casual approach to content creation on social media marketing works. Snapchat marketing can be an effective strategy for some brands.
• YouTube: YouTube also has its own story feature but is currently only available on channels with more than 10,000 subscribers. With YouTube Shorts emerging as a rival to TikTok’s short video content, the most popular video sharing platforms are trying to take advantage of every opportunity creator can use to share video content and attract viewers. That makes sense.
• LinkedIn: Even LinkedIn, the business networking platform, has its own version of the story at the top of the app. You can’t share content posted on LinkedIn with their stories, but this is a unique way to show your business contacts behind the scenes of the process and business. The content of the story tends to be more straightforward, but make sure the content you share on your LinkedIn story remains professional.
• Instagram: Instagram stories appear in small circles at the top of your feed. It disappears as soon as you start scrolling, but you can scroll straight up to see the story by simply tapping the top of the screen. The first bubble you see is always live video. If the person you follow is live, the rest is a combination of brand story and profile story. As users scroll through feeds or explore pages, profiles with available stories will display a coloured ring around the profile photo as an action phrase.
• Facebook: You can add a story to Facebook by clicking the plus sign icon in the photo that says, “Add to Story”, or you can create a story on Instagram and connect to your Facebook page. Business stories and friend stories are displayed side by side. This means that if you use your story regularly, rather than just posting your content to your feed, you’re much more likely to reach your Facebook audience.

What can you post on social media stories?

1. Announce the latest information about the company: Company launches, announcements, or even important releases are great content to share in your story. This type of content excites people who wants to interact and work with your brand.
2. Present products and services: Social media stories are a great place to showcase real products and services, promote flash sales and daily / weekly specials.
3. Share current social posts: Want to get extra traction on your everyday social media posts? Share the ones on your stories so they`re basically placed in two locations at once, maximizing reach. You also can share posts from different customers to your stories, which may be a brilliant manner to share mentions, user-generated content material or partnerships.
4. Link external content: Another great idea is to use social media stories to send followers to additional products, services, landing pages, blog posts, lead magnets, and more. On platforms like Instagram, users must reach the 10,000-follower threshold before they are granted access to add swipe-up links to external content.
5. Poll your target audience: Many story platforms have stickers that permit your visitors to have interaction together along with your stories. This method it`s a terrific concept to invite questions or ballot your audience to get their direct feedback.
6. Share behind the scenes: Social media stories are a great place to share less-selected design pieces of your company’s products and services. This might me showcasing your work or your employees.

Thus, social media stories need to be an important part of your social media content strategy. Almost all major networks are starting to add them to their websites. The evanescent and casual nature of the story makes it a great place to try out some formats that are more spontaneous or outside the scope of regular feed content. We hope this article might have answered all your questions. If you have any queries or something to add feel free to mention it in the comments section below.

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