7 Ways Microsoft Office 2023 Can Make Marketing Better – Check Please

Succeeding in the modern marketing realm relies on your ability to use technology to create remarkable customer experiences. Marketers should be revenue-driven and open to new marketing knowledge. The newly-released Microsoft Office 2019 comes with some features for marketers. They are as follows:

  1. Easier Email Management

Emails offer marketers a convenient way of reaching targeted prospects. Marketers can send newsletters to their subscribers with offers and a preview of new product/service releases. The Outlook program on Office 2019 has new features for enhancing email management. The program includes focused inbox, travel package cards, @mentions, updated contact cards, and Office 365 Groups.

The focused inbox on Outlook helps you as a marketer to prioritize the critical emails. The updated contact cards come handy when sorting out your email list. Microsoft added these new features to enable users to manage their emails more effectively and efficiently.

  1. Improved Inking Features

Microsoft Surface devices target creatives, designers, marketers, and artists looking to take advantage of the digital pen. As a marketer, the digital pen allows you to doodle, note or draw objects on a Microsoft Surface device. Office 2019 comes with improved inking features across all apps. The features include tilt effects, roaming pencil case and pressure sensitivity.

Tilt effects allow you to adjust the thickness of the ink depending on the pen’s angle. The roaming pencil case, on the other hand, helps you organize and store your favorite digital pens. These features are useful when creating marketing proposals or campaigns.

  1. Powerful Data Analysis

With the right tools, marketing data is quite easier to manage. Office 2019 has a new Excel program with more powerful data analysis tools for data-oriented activities such as marketing. They include 2D maps and funnel charts. You also get the chance to make enhancements on your data using PowerQuery and PowerPivot and publish from Excel to PowerBI (Microsoft’s flagship business analytics service).  

The new chart features on Excel display numeric data in a more compact visual layout. You can rely on them to draw meaningful relationships from your marketing data. The charts are attachable to a query or table and are customizable. You’ll also find them in Access, where they let you create combo, pie, bar, line and column charts.

  1. Advanced Presentation Features

Before launching a marketing campaign to the public, marketers have to present it to their supervisors or company heads for approval. Microsoft included advanced presentation features in Office 2019’s PowerPoint. You can use the Zoom and Morph tools to create sophisticated and dynamic presentations for marketing.

Morph enables you to create smooth movement animations from a slide to the next. To apply the transition to a presentation, you must have at least two slides that have a shared object. The Zoom tool comes handy when showing your colleagues or supervisors an object in your presentation that isn’t clear.

  1. Translation Tool

To help break the language barrier in marketing campaigns, marketers need to make use of the best translation tools. With the Office 2019 Suite, they no longer have to waste time finding an appropriate tool for translating different languages. Microsoft Office 2019 includes a Translate feature for PowerPoint, OneNote, Excel, and Word.

You can use the Translate feature when editing documents, preparing slideshows or editing spreadsheets. The feature allows you to check spelling and grammar in different language. You can also use it to change or enable the keyboard layout language.

  1. Accessibility Checker

As a marketer, it’s easy to stay productive when using a computer if the documents you’re working on are free of accessibility issues. The Accessibility Checker included in Office 2019 allows you to check whether your content is editable and readable by people of all abilities. You can run the tool before sharing a document/spreadsheet or sending your email message.

You’ll find the Accessibility Checker from the Review tab of Office 2019’s desktop apps. Office 2019 apps that currently support the tool include PowerPoint, Excel, and Word. The tool gives you warnings, a list of errors and insightful tips on how to fix the errors.

  1. Visio Wireframe

Before bringing a marketing idea to life, you need the right tools for sketching the idea. Wireframe, which is available on Microsoft Visio, helps you create a detailed visual model of the user interface of an app. The tool allows you to sketch an idea by considering its content and functionality.

Wireframe comes with multiple templates for designing websites and mobile applications. You can choose a blank drawing or a starter diagram from each template. Wireframe templates have five stencils including navigation, text, media, controls, and containers. You’ll find several shapes in each stencil that help you design your idea.

Conclusion

Features such as Visio Wireframe, Accessibility Checker, Translate, Zoom, and Morph make Office 2019 suitable for marketing. Marketers can also make use of the robust data analysis tools, improved inking features, and the email management tool on Office 2019 to stay productive. As a marketer, learn how each tool can benefit your work.

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Bhanu Garg: