India is a country with full of rich heritage and cultural diversity. The future generations get learn from their ancestors and follow the same path. Future generations not only adapt culture but also the fixed house hold items from their previous generation.
Now, if we go through with the above paragraph which clearly lets how strictly we follow some old trends, and this is one of the reasons why a 100 years old brand is still in demand. To elaborate more, lets pick one of the products and company to underhand in better way. Let’s take an example of tooth paste as a product and Colgate as a company.
We all know about Colgate, right? If a teenage who knows about Colgate very well, if he/she asks about the same brand from their grandparents. The grand parents will easily remark, it means this brand was there at that time and even today’s generation I also using the same brand. Why this happened? Generation adaptions!!!! Yes, parents encourage to their children to use the same brand which they use always since childhood. They have a faith on such brands. Like in India Colgate means tooth paste. In the 80s and 90s people used to call “get up and go do Colgate”. This is the only brand which was famous as a daily activity.
Its not that easy to retain the brand value for over a 100 years, specially when there many young competitors in the market. The company like Colgate must say thanks to the generations who have done a free publicity for their products. However, it is also true that the present generation require some trendy, good looking flavoured variety, whether if its toothpaste or some other thing. That is the reason Colgate have also introduced many tooth paste ranges based on fragrance, colour, age wise making, trendy looking etc. This also helped them to meet the market demand as there are many other companies are introducing huge range of tooth paste with different looks.
The 10 years old brands are not only limited to Indian market but also doing good in abroad. Like in US Colgate is fusion with Palmolive (as a parent company) and making a turnover in billion dollars.
Truth is most important for any brand success, specially when there was a monopoly of one company in early 40s to 80s. Almost 90% of Indian population used to consume Colgate as they really did not have any other choice, company encashed that time so well and maintained the same level of quality along with been less experimental, which put people to be habitual to have a same taste.
Not even in a tube form but also in a powder form, Colgate attracted consumers through every way, where tube form was liked by the youngsters and tube form was liked by the old aged persons.
Similarly, Britannia, a big name for food items. In early 50s Britannia was famous for its bread and even today its famous for its bread. Why? Because of same taste and of course generation’s free publicity. Out grand parents used to eat Britannia’s bread and even today they are easting the same bread. It means this brand too have been survived so well and still making a huge profit by selling its multiple food products in the market.
To summarise, a 100-year-old company still surviving just because it has a same way of trust retained from many years, and generation have adapted the same product without being experimental. That’s ok if the price has been increased, but that is something is not in the hand of a company. The early time was limited to a certain population but now the population and inflation both are extremely high, that is why a bread pack which was available for only 5 rupees in the year 1970 is not available for 20 rupees. But this is not happened with a 100 years old company as many new companies are rolling their products in the market with current market value price , which makes old companies still to be in the business by making more profit than other competitors.