YouTube shorts are the YouTube version of Instagram reels or tiktoks. They are short videos that you can publish on your YouTube which can be 60 seconds long. The purpose of these short video is to entertain and provide value to your viewers. YouTube shorts allows users to create short vertical videos with features such as video segmentation, app based recording and musical overlays. The video can be up to 60 seconds long and won’t disappear like Instagram reels or story content.
How can you create YouTube shorts?
Creating a short on YouTube is one tap away when you open the app. When you open the home screen you will be able to see the + icon on the lower centre. Once you tap on that button an option will appear saying “create a short”. When you tap on the create option a short creation interface will appear which will be similar to Instagram stories and allows you to:
- Record a segment of a 60 second clip or a full one-minute-long video.
- Upload a pre created video from camera roll.
- Film a short with your back or front facing camera.
- Adjust video speed.
- Set a recording timer.
- Select sounds for music overlays.
- Add texts and filters.
YouTube has a dedicated shelf for the shorts feature to its app homepage. Here you can browse shorts created by beta testers and short YouTube videos already on the platform.
Reasons why you should add YouTube shorts to your digital marketing strategy:
Digital marketers need to address the fact that a whole new and promising marketing platform will hit the market every few months. Marketers often do not seem to have enough time to assess the various benefits and trade offs associated with a new platform before replacing it. The ability to switch at any time is becoming an increasingly important skill for today’s marketers. This ability can also create a level of silent hostility to efforts to try something new. This is especially true if marketers need to switch all existing videos from landscape to portrait on this new platform. So here are some suggestions why YouTube shorts needs to be included in your marketing plan:
1 YouTube shorts is an opportunity to build a digital marketing library and reuse it over time: Creating and adjusting video content often takes a lot of production time, but these projects disappear in just a few days, so you can’t help but watch them. A short video platform that hides content is not a wise choice. They can’t help building your brands reputation over time. Great content becomes big when viewers who are attracted to short videos find that they have more to know where they come from. Unlike YouTube stories, YouTube shorts don’t go away after seven days. Digital marketers have the opportunity to use short videos to promote their business and build an overall story of quality. It also has the platform stability needed to breathe new life to high quality videos that has already been produced.
2 Google’s search engine provides improved visibility and accessibility: There are other search engines besides Google. All digital marketers should at least keep this reality in mind when optimizing content for YouTube Shorts. The fact that the brand name has become a very successful and verb in common terms-“Google this for me, will you?”-The Google Video content owned by YouTube Shorts crawls search engine results.
3 YouTube Shorts is a unique opportunity ground floor: Each time a new social media platform or service is introduced, there is a “break-in period” that early adopters use quickly to expand the platform or service. YouTube’s investment in shorts services should be a good incentive for most marketers. It’s clear that Google, the parent company of YouTube’s giant search engine, wants to take advantage of the success of the popular TikTok format. It’s also a competitor in terms of both reach and revenue, assuming Google’s past history shows future behaviour. Digital marketers who quickly tinker with YouTube shorts will almost certainly enjoy the benefits of Google’s market breakout. The sophistication and optimization of new service has attracted new attention to marketers of all sizes. The future of YouTube shorts is uncertain. However early adopters find that their video content is very welcome.
4 Target audience moved long ago to watch videos on smartphones: The days of creating wide-screen digital video content optimized for viewers relaxing on their home computer are over. There is always a place for longer widescreen video. However, there is no doubt that most people use smartphones as the primary means of accessing video content. To get prospects on your website from a short video, you need to get the point and provide useful and engaging information. Start by captivating your customers with fast, expressive videos that are properly branded without looking clumsy. The target group scrolls quickly from what is considered too promotional or too strong. Today’s audience makes decisions quickly.
Thus, YouTube shorts represents a unique opportunity to expand your digital video marketing efforts to a new customer base. This customer base is usually young, tech-savvy, and accustomed to consuming video content. Hope the information has helped you. If you have any queries or any suggestions please feel free to contact us.
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