The Advantages to Social Media Marketing 2023 Updated

Advantages to Social Media MarketingAdvantages to Social Media Marketing

Advantages to Social Media Marketing

It’s rare that you’ll find a business owner who isn’t aware of the positive impact that social media can have on their brand. What isn’t rare though is finding a business owner who isn’t aware of just how much of a positive impact social media can have. It’s no longer an add-on, but instead forms a fundamental part of a lot of people’s lives. 

Of course, the popularity of different networks varies; however, globally it is estimated that about 53.6% of the world’s population uses social media and the average daily use time comes to around 2 hours and 25 minutes. That is so many people and so much time that by getting your product out there, you can seriously start to generate some massive interest. 

This article will break down the different advantages to using social media as a marketing platform. 

1. It’s Free!

Sure, you can pay for ads on social media, but to download and use it for your business it is 100% free. It’s rare to find strong marketing tools that are free to use. Social media are utilised by many different organisations, whether this is because they don’t have enough money to pay for ads or because they aren’t allowed to advertise. 

One of the only other forms of marketing that can be as effective and come with no cost is creating SEO-optimised content, such as that produced by vape SEO company Click Intelligence. It creates a range of content that mean vape companies who are unable to advertise are still able to be visible on different search engines. 

2. Create a Community 

Not only does social media give you the chance to get your product in front of people, you can also engage in conversation with people about your product. Whether this means going over any questions that people may have or sharing images that people might take with your product, it is still a great way to let people know that they are more than just a customer. 

3. There Are Higher Conversion Rates 

Your business will get more visibility if it has a strong presence on social media and so there are many more opportunities for conversion. Every single blog you post, video you upload and image you share is only making it more likely that you will bag a sale. Not to mention, when you are active by sharing posts and responding to them, you are making yourself much more identifiable as a brand. This pertains once again to the previous community comment, where if you are making yourself appear more personable and approachable as a business, more people will be likely to engage with you moving forward as they will feel a lot less like a number and more like a valued part of the team. 

Conclusion

Marketing on social media can be an incredibly good way to build more awareness around your brand and grow as a business. Some (but not all) of the advantages include the low cost of marketing, the community you can build and the increase in conversion. 

 

Bhanu Garg: