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Best SEO Strategies for High Competition Keywords of Website
Best SEO Strategies for High Competition Keywords of Website. A blog is a frequently updated online personal journal or diary. It is a place to express you to the world. A place to share your thoughts and your passions. It’s easy to build a blog, but hard to build a successful blog with significant traffic. This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.
1 – Target Your Content to an Audience Likely to Share.
When strategy about who you’re writing for, consider that audience’s ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web.
2 – Make Your Blog’s Content SEO-Friendly
Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems.
Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.
3- Add Graphics, Photos and Illustrations.
If you’re someone who can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog. By uploading and hosting images you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.
When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator.
4- Conduct Keyword Research While Writing Your Posts.
Not surprisingly, big parts of showing up in search engines are targeting the terms and phrase your audience are actually typing into a search engine. When you’re writing a blog post, keyword research is best utilized for the title and headline of the post.
5- Frequently Reference Your Own Posts.
The web was not made for static, text-only content. Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that’s not manipulative, you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.
6- Incorporate Great Design Into Your Site.
The power of beautiful, usable, professional design can’t be overstated. When readers look at a blog, the first thing they judge is how it “feels” from a design and UX perspective.
7- Enable Subscriptions via Feed + Email.
If someone drops by your site, has a good experience and thinks “I should come back here and check this out again when they have more posts,” chances are pretty high that you’ll never see them again. In order to pull back some of these would-be fans, visit every few weeks and check on your subscribers.
8- Connect Your Web Profiles and Content to Your Blog.
Many of you likely have profiles on services like YouTube, Slideshare, Yahoo!, Deviant Art and dozens of other social and Web 1.0 sites. You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you’re producing on the web and wherever you’re doing it, tie it back to your blog. Including your blog’s link on your actual profile pages is among the most obvious, but it’s also incredibly valuable. On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share .