Since the world of online competition is rising each day and the brand new websites are established every day, which is the reason that we need to think yet again about the content marketing techniques, strategy and the investments in search engine optimization. Every website should be able to meet each and every requirement that is set by the search engines, for instance, Google and this is when the search engine optimization strategy turns highly essential, no matter what.
We must be aware the trends of search engine optimization are on a high so that the users and the SEO company in Chandigarh can update their websites every once in a while. With the same, there can be a possibility of ensuring that more number of prospects and customers can search for the audience in the search engine results easily. So, why not get down deeper into the top techniques for search engine optimization for this year.
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Snippets Grow Domination
Since recent years, Google has transformed a lot as it has given delivery of good search experience to the users with Featured Snippets. Featured Snippets are referred to the results in the search that are present before the number one organic result which is also implied as `Position 0”. For taking benefit of the same feature and bringing in more clicks to the website, one needs to render clarity in the answers for the questions that are basically asked on the website. The featured snippets are analyzed and boosted in the highest position with a dependency on the quality, that can be determined by Google only. Make sure that you do not take this form of trend lightly as more than fifty percent of the clicks from Google are grown from the Featured Snippets only, which further brings in more than half of the clicks from the search engine. These snippets have great representation for various opportunities for the content creators as it provides an ability for the generation to better organic traffic even if the ranking or position is not at the number one position.
2. Influencers are Useful
Today, the influencers must be leveraged for search engine optimization. Most of the time people feel frustrated with the repetitive ads and are searching for information that is reliable and can be trusted with trustworthy reviews. This process has led to an increase in the marketing of influencers. People are more prone to engagement with a respectful and renowned person in comparison to an ad. Digital marketers and the organizations of media are raising the investment in the influencer promotions as the same produces brilliant results.
As per Linqua, more than thirty-five percent of the influencer marketing budget has leveled up in the year 2018 and more than thirty percent of online marketers are spending their time in between $25k and $50k for the same. At the very first glance, you might be wondering about how it is taken forward to SEO. Hiring or getting into partnership with an influencer can be helpful for turning up the reach of content with the generation of more traffic towards the website. The same is beneficial for building precious backlinks.
Well, as you know, backlinks are one of the essential factors that are used by Google during the evaluation of the ranking of web pages. During the development of the influencer marketing approach, make sure to consider the kind of content that is required for the creation and how it is good for linking back to the website.
Another important point is to be clear about the partnership with the influencers that are similar to the industry and the audience. If the partnership is a figure of authority and owning a great digital presence, then their backlinks are assumed gold. In case, you are investing in influencer marketing, you will not just improvise the brand awareness plus there will be the generation of leads as well, however, at the same time, you can freely boost your rankings on the search engine as well.
3. Secure Websites are Important
No doubt about the fact that the safety of users is yet another trend that does not have much related to search engine optimization, but at the same time it is essential for the website user experience. In case, a user is not feeling safe while visiting the web page then they will definitely leave the page in a while. Or in case, they do not see a “ not secure” warning is shown on the web page, then there may be a decision for not proceeding to the page.
Due to the same process, high bounce rates can affect the position of the page in the listing of organic search. It is really very crucial to enable the HTTPS protocol for the website, as it renders the users of the website with a safe connection that can be encrypted and authenticated both.
As per Google, HTTPS is helpful for preventing the intruders from hampering the communication between the website and the borrowers of the users. Google is interested in providing the users with safe and secure surfing experience, so for the ones that are implementing HTTPS might experience some minor boost in SEO. If you are the one who is trying to collect some personal data of users on the website through a web form, then you are the one who is responsible for securing the privacy of the users.
One thing that is highly important to ensure to the users is that their data can be protected for as long as they are present on the page. A lot of vulnerabilities are present on the web, however every other day there are new brand measures of security that can be taken in action on the website.
4. Optimization of website for the voice search
Even before the presence of innovative android phones, people looked out by adding words into the boxes of search engines on desktop computers. This is the way keywords were born. With the increase in the usage of mobile devices, voice searches are turning a famous trend amongst internet users.
The searches are undertaken not only on mobile phones, but they can also be undertaken on the home voice assistants like Samsung Smart TV, Voice pod and more. Being aware of how to perform the optimization of the website for the voice search can be beneficial in the generation of more organic traffic if there are an understanding and implementation of conversational searches in the techniques of search engine optimization. But, the point is how can the voice searches alter SEO?
Voice searches affect search engine optimization is a great way as it is all about questioning through voice rather than writing the queries by typing. Eventually, the terms turn more conversational and a cool target. But, when there is a usage of voice search then the search engine must carry out a lot of work for getting similar information that can be used by the user which is researched by him or her all that while. Constructing small keywords is no more important in any way. The specific change is close this year as it is anticipated that around more than fifty percent of internet searches can be brought in through voice. Hence, the content should be adaptable with the new trend for standing out in the present search engines.
5. Mobile UX and Rankings
It is quite obvious that mobile UX can easily determine the rankings, no matter what. A website that does not own a mobile version might lose most of the users in the upcoming years as the mobile web pages are growing each and every day and the same will turn more famous this year as well.
As we know that more people are acquiring mobile phones, which is the reason that several mobile phone towers are being made with higher and better connectivity.
But, technology and the way in which people are taking information with the mobile phones is turning modernized day by day, which is the reason that it is not enough to own a mobile website because the interface should be easy in reading, catching the attention of people and owning the ability for answering the questions of people or at least make the people entertained during all that time. As per the recent studies, four to five customers take in the local searches on the search engines with their mobile devices. The searches took place on the mobile devices are 88% and the ones on the computers plus tablets showcase 84%.
As more and more people are checking out stuff from their mobile devices rather than a computer which is the reason that it is essential to own a mobile version of your website so that every person who is interested in your services or products can reach the same. If you really want to keep up with the competitors then you should optimize the pages for the mobile phones. Also, one thing that you should keep in mind is that the greater the position you own in the Google mobile page index, the more eminent your page will turn.
6. Video- The place of information
As we notice that the voice searches are turning more and more famous. Well, which is why the videos present on the internet are also on the rise. Through the studies from Google and various other organizations, there have been researches that state that six out of ten people would prefer watching online videos in comparison to television. In a lot of ways, it is observed that Youtube is the new Tv for every person out there.
The present users of the internet, especially the youth and younger generation are more into preferring the information by online videos, either for the purposes like academic scenes or for entertainment. This is the reason that the implementation of online video is considered on the radar for many businesses.
A good quality video can attract a lot of users if it is dynamic and does not make the viewers sleep.
So, how does it bother SEO, right?
To reach a greater amount of people with the help of videos, there is a need to optimize them for the users who search for it. For the same, there is a requirement of using apt keywords in the description and the headline of the video can guarantee that the video can reach up to the largest amount of people who are fond of the specified subject or topic.
Well, I hope the above techniques will help you with the search engine optimization process for the current and upcoming years. All you need to do is, just go through the points and make a call to action for your business or website now!
Ravi Sharma
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO process and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.