If you know anything about proper Search Engine Optimization, then you know that quality is the number one defining factor of how a site is ranked. And we’re not just talking about the need for high-quality content. When Google and other search engines updated their algorithm, they made sure that search results given to their users are helpful, precise, and legitimate. The practice of Black Hat SEO no longer works and could get a site penalized instead. This means that for any digital marketer, the goal is to ensure a website’s overall quality. But how do you check a website’s quality, exactly? Let’s find out.
Why Should You Do Quality Assurance?
It’s common to think that once you’ve set up your website, that your work is finally done. All of those long nights pouring over your site design, user experience, content, and features are finally over. You’d think, “Now I can finally relax.” Now you want to focus on marketing your website instead. Unfortunately, you can’t effectively market a site if it’s glitchy, unresponsive, and hard to navigate on. First, you need to do Quality Assurance.
Checking a website’s quality regularly is all about ensuring the quality and performance of a site, its landing page, email campaigns, user experience, and basically everything that makes a website run smoothly. Ideally, it is better to conduct Quality Assurance before the launch of a particular site, but it is always never too late to start. In truth, keeping up with a website’s quality can mean a substantial difference between an impressive conversion rate and a high bounce rate. You might think that having tons of traffic magically leads to conversion. But you can never be more wrong. A good online marketing campaign aims to consider how real and organic leads view and use your site.
How often should you conduct website quality checking?
“Regularly” can mean anything from a once a week to once a year. However, when it comes to performing quality assurance checks on your site, it’s best to do it at least once per week. This allows you to stay up-to-date with glitches and problems before they become too big. By doing website checking once a week, you can quickly fix underlying issues like broken links, missing tags, or anything that might take a toll on your site’s SEO health.
What things should you check regularly?
You can never become too careful when you’re checking your website’s quality. There are books written about checking every single nook and cranny of a site in order to ensure it runs efficiently. However, for any regular website of a small to medium company, there are only a couple of factors to double check.
Broken Links are something people frequently overlook. They’re easy to consider as harmless. But in truth, broken links are the most damaging threat to a healthy and smooth-running site. A broken link or two might be nothing to you, but if your users get directed to a 404 Page of your website, they will stop using it altogether. Which means you just lost that chance to lead conversion. A broken link disappoints your users and makes you lose credibility.
Incorrect or missing information
Is your contact information in your pages updated? Have you left old products or services lying around? Your customers are likely to lose confidence in your business when they come across things that are incorrect. Make sure everything on your site is correct and updated. Furthermore, avoid any spelling or grammar mistakes in your content. No one will respect a website ridden with errors and false information. The best way to gain credibility is through making sure your site has comprehensive and well-written content.
Speed, Uptime, and Usability
In this modern world, we are used to having things done quickly. The internet is fast paced. People have no patience for long loading times. If your website is not optimized for mobile use, you’re losing users who are constantly on their phones. Is your website hard to navigate around? Yep, you’ll lose users too. Keep your users engaged by speeding up your load times and increasing your site’s overall usability.
Using the factors above, you can proceed to use various website quality checkers, tools, and software to help you ensure your site is in tip-top shape. You might think your expert judgment is enough to assure this. But you have to make sure you never leave a stone unturned.
Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make press release Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.
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