Video content is ruling the internet right now. Video content can be found literally on every social media platform. People watch videos to consume the latest news, stay entertained, and keep track of the latest trends online. It is a new format in which brands market and advertise their products or services. 85% of marketers believe that video is an effective way to get attention online.
As of today, we can safely say that video marketing is a tried and tested game changer for most brands, and it is definitely here to stay. Read through the blog to reinforce this change in trend.
Multifaceted Format
Videos are so multifaceted that they are suitable for all types of businesses. Small businesses can reap the benefit by including video campaigns in their marketing strategies. Though small brands may have tight marketing budgets, producing videos is pretty affordable and does not require any specific skills to be mastered. There are plenty of online tools that help novice video makers edit their videos professionally and make it suitable for the platform it is being published on. Some online promo video maker platforms are Animoto, WeVideo, Kapwing, and videocreek.com, to name a few.
Widespread reach
Video content has a widespread reach with the potential of going viral. YouTube is the second-largest search engine in the world and has a mammoth pool of 2 billion users. Having your brand’s presence on YouTube is an excellent way to reach out to a greater number of audiences. YouTube makes it effortless for brands to start-off and share their video messages instantly.
That’s the reason why nearly eight out of ten marketers (78.8%) consider YouTube to be the most effective platform for video marketing. Even on Facebook, 100 million hours of videos are watched each day. Hence the chances are that once the brand’s video content is uploaded, users will somehow access it via their Facebook newsfeed or get a recommendation to watch it on YouTube.
Greater Engagement
Videos connect with the audiences emotionally and establish better recall. Statistics show that 80% of users recall a video Ad that they viewed in the past 30 days. As compared to the traditional text and image format on social media, videos are being favored by the users. Short films present interesting visuals and auditory sounds in motion that captures the interest of the viewer, rather than reading a plain text-based post.
To establish an emotional connection with the customer, brands must present their video posts in the form of a story. The Ad should connect with the audience and not merely push the sale of a product. Good storytelling conveys the message to the viewer in a creative and entertaining way, and the chances of the video being shared further increase. Videocreek.com presents interesting tools and templates to help brands deliver their Ad stories more efficiently.
Improves ROI
As people watch more and more videos of their favorite brand, they instill greater trust in the brand and look up to them as thought leaders. Statistics show that 64% of consumers make a purchase after watching branded videos online, as they are convinced about the authenticity of the products.
Including a call to action at the end of the video should be made a practice. Often marketers ask the viewers to visit a landing page and leave their details there so that they can be approached later on. In this way, 83% of video marketers endorse that videos help them with lead generation.
Videos also help increase website traffic by including the URL in the description and asking the audience to click on it.
SEO Friendly
Although many marketers have started exploring the video format, they don’t place much importance on the potential of SEO that videos can bring in. Marketing strategists still rely on producing blogs, written content, and presenting infographic images to increase their SEO ranking.
Thus, the efforts of video content in contributing to SEO is hugely undermined. To make your videos apt for SEO, the correct keywords and keyword phrases are to be researched and included in the descriptions and the titles. The keywords that are most frequently preferred by audiences and those that describe the contents of the video correctly must be shortlisted.
Since the video thumbnail is the first thing the viewer looks at, embed a thumbnail that describes your story, and intrigues the user to click the play button. Also, including the transcripts of the video makes the content more indexable and have a positive impact on its ranking.
Showcases Creativity
There is a great opportunity for marketers to display their creative ideas through video messages. Social media platforms like Facebook and Instagram have improved their algorithms to support video streaming on their channels.
The different ways of presenting videos are getting more and more creative. Marketers are adding branded intros and outros to their videos to help audiences promptly identify with them. Making interesting intros and outros is now easy on various online video editing platforms. The 5-15 seconds
Facebook Ads are being played on mute, and hence video editors are now featuring silent video stories with detailed graphics, transitions, and imagery to make it interesting. The most recent development is to feature 360-degree interactive videos – VR allowing people to interact with the content and have some fun.This unique interactive experience can be offered by the brands by uploading 360-degree videos on their Facebook pages, YouTube channels, and websites. Live Videos are increasingly becoming popular. Brands get a chance to come online and informally interact with their followers through creative Facebook Live, Insta Live, or YouTube live sessions. Often people attend live sessions if there is something that they can learn from and interact with the brand by asking questions. Marketers also live stream from exhibitions and seminars to give a glimpse to the participants who couldn’t make it to the venue physically.
Summary:
Thus, the future of digital marketing seems bright as long as people have something to watch, learn from, and be entertained. However, quality shouldn’t be compromised upon in the race of constantly delivering information to the audience. Continue to rule your digital presence with short, crisp, and meaningful video stories!