How to Motivate Team Members. Marketing isn’t a rocket-science it’s just a way to represent your brand or services to the world in a unique way. Great things in a business are never done by one person alone. They are done by a leader along with his great team and that is the key to your success. After every successful or unsuccessful inning, everyone needs motivation to carry on. Here, marketing team also plays a vital role in any brand’s success.
But sometimes they don’t get the results after putting up so many efforts and that time you need to motivate them. Keeping the team motivated does not takes more than just one or two actions. For an unsuccessful inning, it’s not that they have lost their hopes, it’s just they want to hear that you still believe in their efforts. And that’s what a key quality of a true leader who motivates people with his/her marketing skills. Keeping your marketing team motivated is the key, to both their success and your own. So here are some ways through which you can motivate your marketing team.
Motivate Team Members For Boost Sales
Celebrate the Wins- You should always be aware of the performance and contributions of your entire Marketing team and celebrate their successes in a way that the whole company can recognize them. Once researchers found a public ceremony of appreciation, it can be more motivating than salary. So always give kudos to individuals at team meetings, sending an appreciation email for a job well done. For their motivation, arrange a team meeting and announce their victory with all team members. This will inspire them to get more business for your organization.
Offer Training for self-development/Learning- Our current working environment demands of being updated. Marketing team & leaders need the skills to face ever-new situations. For this, they need to be up to date with latest trend and technology. An organization should help their marketing team to innovate new things and trends with some trainings and L&D sessions, which can ultimately benefit organization to increase their revenue.
Don’t Forget to Say “Thank You”- Sometime a ‘thank you’ works more than any monetary benefit. Let everyone know what happened & say thanks in your next meeting to your marketing team for job well done. I know so many offices that keeps thank you notes for just these kind of meeting or sessions. It’s necessary to know your marketing team that how much you value them. Because of their efforts your company is growing, so don’t wait and just thanks them.
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Be Transparent- Working environment should be built on trust. Work relationships are same as other relationship, where you have to trust your team & you should have faith on them. Sometimes marketing team take so many risk for your organization that you need time to believe and support them initially and mentally. A team that trusts you, will be more encouraged and involved with their work. Transparency also helps to make sure that everyone is working with the same Policies.
Work-Life balance- Not everyone wants to go early at office and leave late but sometimes it happens due to various organizational reasons. Be it project issues or new assignment or team activities or meetings or your current role and responsibility. It works for short duration but will not last long. If it persists, then there is a high possibility that marketing team’s satisfaction will come down which ultimately results in leaving. So work has to be balanced with work. Team should be given their personal time which they should spend at their own will. While on leave, they should not be disturbed by emails, calls, messages and these days WhatsApp. It will ultimately help organization to refresh its team which should result in higher employee satisfaction.
Ample Opportunities- Opportunity is what every employee is looking forward and performs at their best to grab these opportunities. Marketing team is no more different from it. Opportunity can be of type financial or career or professional or personal. It’s a goals that is not direct but is very much integral part of every employee’s growth plan where employee wants to excel. Such kind of opportunities should be provided to marketing team as well which will help to maintain a healthy and competitive environment. Ultimately motivating your marketing team will help in business’s growth.
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Encourage teamwork- Teamwork splits the task and multiplies the success, there should be no “I” in marketing team. All Marketing team member should be clear on their long-term goals of the organization. If there is any uncertainty regarding roles and responsibilities, it will be very difficult for people to work together effectively. Teamwork Increase productivity and team bonding by sharing ideas and experiences which will lead towards business success.
Healthy Work Environment- Healthy environment build trust, increase communication, promote wellness, more stability & motivation to a team. Marketing come under a hectic schedule, sometimes they have to attend a lots of meetings & Calls but still they need not to get tired. Here comes the need of healthy work environment which keeps them motivated and focus towards their work.
Welcome the ideas – If your marketing team have any suggestion or any idea, support them, it will inspire them for innovation. Also encourage them to bring new creative idea or organize a session where everyone have to present a new innovative idea for marketing purpose of your company.
Conclusion – A positive & motivational workplace is the basic requirement that everyone wish to have. With a healthy, encouraging and opportunist environment, marketing team can do wonders which nobody has thought of which in turn will result in business growth.
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