How to create your brand on Instagram so that it becomes an “engine” for your business? I offer 7 rules for maintaining an account on this social network and more than 10 automatic services that will help you with this.
Currently, there are more than two billion users worldwide on social networks. This is almost 25% of the world’s population! And if your target audience is young, dynamic and responds well to visual effects, and your activity is related to cooking, travel, fitness, etc., then Instagram is the best platform for promoting your services and your personal brand.
Despite the fact that Instagram is so incredibly popular, only about 30% of companies and private entrepreneurs using social networks have accounts in this application. On the one hand, this is understandable, because Instagram has a number of limitations: for example, a small number of characters in one post, the inability to put active links, etc. However, despite this, this application is an incredibly effective way to grow your business, increase traffic and increase sales. But Instagram is especially useful for growing and scaling your personal brand.
The best way to create your own personal brand is to give people the opportunity to look at your life. This is a great chance to get to know you real. And if you don’t want to spend several hours a day creating a video for YouTube and then processing video materials, Instagram is the easiest and most effective tool for brand and business promotion.
7 Instagram account rules:
- Be real
Even when companies create product brands, they try to “humanize” them, knowing that this is the key to their success. So why are private experts and entrepreneurs, going to their target audience, trying to close themselves with logos? It must be remembered that people feel authenticity per kilometer, even on social networks. If you really want to succeed in developing your personal brand and business, you need to learn how to use Instagram correctly.
I understand that “authenticity”, “nativeness”, “naturalness” are already quite hackneyed buzzwords. But being authentic is still crucial in marketing. Fortunately, there are ways to prove your authenticity. And there is no better place for this than Instagram.
If you like to go to the theater, plant flowers – it’s cool, post about it!
Do you have a cool family and kids? Better! Tell your audience about them constantly! This is the favorite topic of the “residents” of Instagram.
There is no such thing as a “wrong” post for your personal brand if it is genuine and reflects you as a person. Remember that your main goal is to allow people to look into your life and get to know you better. Just be yourself, forget about pretense, do not imitate someone, and the right people will come to you.
- Follow one direction in your posts
I see a lot of entrepreneurs on Instagram who publish their posts completely inconsistently: whatever comes into their heads or catches their eyes, they write about that. Now they publish a post about fitness, an hour later about marketing, then they start posting photos from a trip five years ago.
Despite the fact that you have a personal, not a corporate account, and you have more freedom in choosing topics for posts, you still need to choose no more than one professional topic. And it is desirable that it be directly related to your business.
Let’s take an example: suppose you are a personal fitness trainer. You kept your account sequentially, published the correct posts (photos from classes, customer reviews, etc.). However, after several years of hard work, you decided to make yourself a gift and go on a trip around the world, say, for three months.
What to do with Instagram marketing? There are two options: the first – you can fill up your page with photos and videos from the trip, turning it into a travel gallery. Or you can maintain the unity of your account by combining the main theme (fitness) with a new direction in your life (travel). For example, you can publish training photos from around the world, or how you conquer the open spaces on a sports yacht, shoot new asanas on the seashore or on a cliff in the Himalayas. Everything will do, the main thing is to maintain the unity of the theme.
- Use hashtags, but wisely
Selecting the right hashtags in advance is a guarantee that a large number of new users will see you. Use for this special services for selecting hashtags, for example: instatag
This is a very easy way to generate new subscribers to your account and, as a result, new customers for your brand and business. However, hashtags can also be excessive. I think you understand what I mean. You also observed posts with more than twenty hashtags that have nothing to do with the post or the photo. It looks wild and causes a backlash.
Let’s not be like that! For the effective work of the post, 4-8 hashtags per image are enough, the main thing is that they are chosen wisely.
- Attract new visitors to your site
In every post you post, it’s best to include a little mention of your blog or website so people can follow you and hopefully become real customers. Unfortunately, Instagram allows only one link, and it should be in the description of your account.
However, if you have a new service or product, be sure to tell it first in a separate post, and then mention it in all subsequent publications during the week. That time geek web solution SMM service will help you give affordable plans and his digital marketer help you 24*7.
Just don’t do it “clumsily”, try to fit it into the general content.I highly recommend mentioning a new product / service no more than this time and then take a break for 7 days, otherwise your brand will gradually become associated with spam.
- Do not spam people!
I’m sure you saw some private entrepreneurs (especially for manicure masters, hairdressers, makeup artists, decorators, etc.) who post a huge number of photographs of their works during the day, and often in the “was-it-was” format. And the fact that “was” usually looks just disgusting. And your tape is gradually turning into an endless string of nails, hair and other people’s weddings.
If you do the same thing – stop! Otherwise, you risk getting into the spam list not only of users, but also of automated services, which will be discussed below.
- Use apps, not filters, to enhance your photos.
Beautiful photos are the key to Instagram success. No smart hashtags, geotags or even authenticity will help you if your images are bad. There is nothing worse than a lush photo covered with a bad filter.
Do not try to save bad photos or “improve” good ones with the built-in filters. Instead, download a few custom apps that enhance the quality of your photos by making them look natural, such as FaceTune or Afterlight.
- Use the services of mass licking and mass follow
These services are not paid bot wrapping. This is an opportunity to let a real audience get to know you and your services. If your account attracts them, they like your posts and photos, you will get new adherents of your brand.
Output:
In the right hands, Instagram is a powerful tool. You can use it to quickly grow your business and share your own news and stories with thousands of potential customers. The main thing is to be consistent.