Rightly said above, chocolates can make anyone all bright-eyed and bushy-tailed! They could steer anyone’s boat right to the shore when they are going through hot waters. Just have a little bar of chocolate and a million dollars’ smile would follow. But what if we, as the owners of this chocolate find it unable to sell it in substantial amounts? Yes, then surely this chocolate becomes an Achilles hill for us. Doesn’t it? But here’s the rope of hope that could help you climb this Achilles hill and put you on the top of the world. So, just fasten up your seat belts and get set for a ride that’ll take you up this hill and help you boost your chocolate product sales.
YOU CAN’T BUY HAPPINESS
BUT YOU CAN BUY CHOCOLATE
AND THAT’S KIND OF THE SAME THING
So, set your chocolate price tag at a price which does not burn a hole in anyone’s pocket. Too expensive chocolates would only be consumed by people who live their lives in clover. But if we have to target a large audience then we should set the price of the chocolate such that it does not pinch anyone’s pockets.
BECAUSE BIG SURPRISES COME IN SMALL PACKETS!
Yes indeed, you can capture the market by giving away some small rewards for say, every hundredth customer? This could help you brace up your sales as people always get enticed by the thoughts of surprises or little cash rewards. The mere idea of “something extra” would drive people and propel them to buy the chocolates!
SOMETIMES ALL YOU NEED IS A LITTLE SPLASH OF COLOUR!
Cut the boring scheme of brown color and splash some bright colors on your chocolates! Let there be every color for every mood! Different strokes for different folks! Put those mundane brown as berry chocolates at bay and come up with exciting colors for the chocolates which would act as a feast for your customers’ eyes. Also, let’s just do away with the old tradition of making those rectangular bars. How about trying some different and exciting shapes? I know it’s customary to produce those rectangular bars but who knows these different shapes could turn up trumps for you and set you on the crest of a wave.
IT’S BEEN AN UGLY DAY, SHE SAID.
TELL ME SOMETHING BEAUTIFUL.
AND HE SAID HER NAME
Yes, “Name” is surely something that aggravates a person into thinking that he “owns” it. So how about giving your customers a chance to see their names engraved on that chocolate bar? Or perhaps some special dates engraved on that bar could make them reminiscent of some occasion. Well, if you find this a can of worms then just consider putting different letters on the chocolate and let people choose a chocolate of their name’s first letter! This could surely knock the socks off! People might consider this as just a figment of their imagination. But turn this into a reality! Le wonders never cease for your customers.
PEOPLE DON’T KNOW WHAT THEY WANT
UNTIL YOU SHOW IT TO THEM!
And the best way to show them what exactly they want is the social media! Advertisements may not be everyone’s cup of tea. But social media has a price tag of Rs 0 attached to it. And almost everyone is a part of social media today which acts as an icing on the cake. So spread the word from there and see it do wonders for you. You could also allow some customer reviews on your social media so that people get the drive to taste your tasty chocolate products!
THE KEY IS, NO MATTER WHAT STORY YOU TELL,
MAKE BUYER THE HERO!
Ever tried crowd-sourced marketing? Well, one of the best ways to attract your customers is to let them make your advertisements! Yes, it’s not a harebrained idea! Tell them to make a funny video with the chocolate and send it to you. And the one video which knocks you down with feather would emerge as the winner!
Alright so now you can open up the seat belts. I hope you had the fun of your life on this ride and you must have thought which strategy would suit you the best! So what are you waiting for? If opportunities don’t knock, then build a door!
Also Read : How to Promote Digital Products : Top 1O Most Profitable Digital Products