Marketing a digital product may seem like a difficult task but there are a few simple facts you need to keep in mind. There is a small difference between selling a product and marketing one. The target audience in these two scenarios is very different. Most of the digital products sold nowadays are via e-commerce websites like Amazon or Flipkart, to name a few. In this article, we will discuss the ways in which you can market your digital products and what are the top 8 most profitable digital products.
What Are Digital Products?
A digital product, according to several other articles, is a product or service which is available in the form of a software for a person in need of such service or product. This software makes certain tasks for you, the user, easier. For instance, to get in touch, you no longer write letters and wait for the post office to send it to the receiver. Emails and other texting services are now the better and more efficient way of connecting with people. Next up, check out the list of top 8 most profitable digital products.
What Are the Top 8 Most Profitable Digital Product?
Digital products are on the rise and will continue to take over the market with the evolution of devices like smartphones and laptops. The market for digital products is very competitive and if you are a seller or from a marketing background, you should know the top 8 most profitable digital products.
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eBooks
Books have always been the most sold products and with the introduction of eBooks, this line of product has become even more popular. eBooks provide an easy and more intuitive way to interact with books. The memory they space they take up is more or less negligible. Some of the most popular eBook formats are as follows:
- EPUB
- Mobi
- AZW
- CBZ (Comic book file format)
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Online Course
The best way to create a new skill set is to start learning and with universities and industry professionals have taken to the internet to publish courses that help users hone various skills. Which is why online courses being one of the best digital products. Although some courses charge a hefty fee for their content you should also be able to find free courses for free as well. These courses are beneficial because for a college student they provide a great way to learn concepts with a much deeper understanding of the topic.
Also Read : Medical Assistance Companies: Top 10 HealthCare Startups in India
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Stock Photos
If you are a professional photographer then stock photos are the way to go. You take pictures of subjects of your liking, edit them, and finally publish them on a website where you can earn money from. It does not necessarily have to be a website, even people like bloggers want original pictures for their content. There are even social media managers of big firms who will hire you to take pictures of their liking and have you paid a certain amount of money.
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WordPress Themes
If you consider yourself good at coding then designing WordPress themes is a good option. The cost of some premium themes can go as high as $100 and then some. Designing and producing WordPress themes is one of the most profitable digital products.
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Printables
You can also make money by selling printables. Printables are artworks or drawings that you can design, download or print from the internet, there are two versions of printables. One is free of cost and the other you can make money off of. It is one of the most promising and profitable digital products you can sell. It also helps if you are a graphic designer.
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Online Consultation Services
No, we are not talking about becoming Sherlock but there are a lot of tasks which require consultation and internet is the first thing people turn to for help. Which is why there are so many communities and discussion forums where people help each other out. You can try selling connsulting services to your customers to earn money.
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Podcast
Podcasts are digital audio files available on the internet, these audio files are basically recorded sessions of one or more people having a conversation. Some people also have evolved into making audio-drama series out of their podcasts sessions. You can listen to this audio during your commute to work or on your way back. This is one of the best, popular and profitable digital products.
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Music
You don’t need to be a mainstream artist to sell your music. Record your pieces make your own e-commerce store and sell your stuff there. There are many people doing the same. There are websites which sell instrumental music which other people may use to make their own video content. Music is an evergreen industry and there will always be people in search for some fresh beats, you can monetize on that fact.
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Web-based applications
Web-based applications are similar to software but are not downloaded from the web. Instead this category encompasses anything customers pay to use within a web browser. Also called SaaS (Software as a Service) businesses, they are not digital products in the truest sense, but can be sold and perceived very similarly, so they are important to acknowledge.
Many software creators find themselves faced with the choice between building a web-based SaaS app, and a distributed, installable program. Examples of these applications include services for email marketing (like Drip, MailChimp, AWeber, and Constant Contact), contact management (like Salesforce, Nutshell, and Pipedrive), site monitoring (like Pingdom and Status Cake), project management (like Basecamp, Asana, Podio and Jira), online course-based learning memberships (like Team Treehouse, Lynda, Skillshare, and Coursera) and file storage (like Dropbox, iCloud, Google Drive, and MediaFire). Since customers are paying for access to tools/services, recurring payment models are standard.
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Recipes
Recipes can be sold to many people — not only housewives.
If you have a food blog, recipes will be a good way to monetize it. If you’ve got a cookie recipe from your grandmother, but you do not want to open your own bakery, you can make a website and sell the recipe to restaurants, bakeries, and cuisine magazines. Do not neglect your cooking skills or the secret family recipes you know — you can win a contest and add value to your recipe by rewarding it with a medal.Choose Instagram for your marketing strategy, learn more about beautiful food photography, and share links to recipes on your online store.
Also Read : How to Generate Leads: Top 5 Lead Generation Tools for Your Business
How Can I Market Digital Products?
We’ve already established the fact that digital products are becoming popular by the day and this is as good a time as any to start selling your own digital products to earn large profits. This does, however, raise a question, how do you market your digital products? Well, we’ve got the answer to that. To market your product means to promote it so that people get to know and buy them. The following are some of the ways in which you can market digital products.
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Finding Target Audience
Finding the right audience for your product is crucial for earning profits. You need to make sure you reach the right people at the right time below are a few ways in which it could be done.
- Social Network Advertising – you can turn to social media to advertise your products.
- Pay Per Click Advertising – this is a way to earn money by spending some first. You pay a particular vendor to host your advertising banners at various places on the internet.
2. Advertising on Other Websites
You can advertise your products on other website using the pay per click concept, you pay the website’s owner generally on the basis of the website’s impression.
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Blogging:
Promote Your Digital Producds through Blogging you can post your products Overview on your website then promote its target audience.
Take Away – Top 8 Profitable Digital Products
To earn money, you need to put in a lot of patience and a lot of efforts but those efforts come to full fruition relatively sooner when you start selling products online. People have reported that were able to earn as much as $6,000 in a year. So, what are you waiting for? Start earning money!
Also Read :- How to use Facebook Marketing to grow your business?