The way Google may decide to list your website has undergone significant changes in its driving features which they now refer to as Google Places. Now business listings also show up in organic search results so, there are certain special SEO tactics that must be employed to make sure that one’s website not only appears in Google organic rankings but also in Google Places.
To choose the best SEO Company in Gurgaon you must ask the right questions about their working strategy, and here are a few questions that will give away the bad signs in their SEO services:
How will your SEO team determine which keywords will be the main target of your optimization strategy?
For best SEO success research is crucial, so make sure the company you choose has a research program well put in place, otherwise their efforts and your investments will not be a success. You must understand how the SEO personnel are planning and if you believe it to be reasonable yourself.
Will the company’s optimization plan include an analysis of the website’s design, coding, navigation, content, incoming links etc.?
A good SEO company will be able to offer you with recommendations to improve other sections of your website that either directly affects their SEO placement or the website’s visitor experience which depends on the graphic design. The website design (layout and graphics) often has no direct bearing on the Search Engine Optimization but the website’s coding, content, and the links coming in or going out have direct impact.
Will your company be working with existing content of your website or will they be writing their own?
If the company does not have anybody in their team specializing in SEO content writing or copy-writing, then look elsewhere immediately!
Will you also go through my competitor’s sites to evaluate which tactics are performing well in the industry?
If a company does not offer competitive analysis, then how will a firm know how to target their competitors online? A website in today’s times is a part of the business’s overall strategy and if the SEO company in question does not understand the difference between online and offline competitors then they probably will not be able to target them.
Will the SEO service provider have a link strategy for your website’s content promotion through good third party websites like articles, blogs, videos, images, directories?
This almost comes as a given point in an SEO strategy. If the company has no link strategy then there will not be any good. They must employ white hat search techniques to get your site the much needed Google attention and stay off black hat techniques as much as possible, as it often makes a site to be banned by Google.
And finally do ask your aspiring SEO Company to scope out a draft plan of how they will optimize your website. What will be the on page and off page techniques that they will apple?
The truth behind this cut throat sector of digital marketing is, they can never give you a good plan unless they have done their share of research. If they have a well researched detailed plan for your company’s SEO, then their strategies will work. To target the right keywords for your business the company must understand your business from back to front. So, if your company sits down to discuss the initial strategically action plan only after getting to know about your company in details, then you know you have the right one.