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Digital Marketing Trends That Should Be On Your Radar in upcoming years

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Digital Marketing Trends That Should Be On Your Radar in upcoming years

With every passing year, we witness totally new online trends in the market. Following these trends and adapting to them provides digital marketers to promote their brand or content online in a unique trendy way. One very important step to becoming a successful digital marketing genius is by enrolling in an Online digital marketing course which would not be much time consuming. Also, a lot of reputed institutes offer these courses with a excellent outcomes.

Alt-text – Digital Marketing Trends That Should Be On Your Radar in upcoming years

There are lots of new developments happening in the digital world that will completely change the way you interact with your customers. This blog will aim at some of the amazing digital marketing trends that you should be totally aware of if you are a digital marketer or aiming to be one. 

Here is the list of 9 digital marketing trends that we will be discussing:

  • Short videos
  • Voice SEO
  • In-feed shopping
  • Storytelling
  • Push notifications
  • Interactive content 
  • Influencer marketing
  • Conversational marketing
  • AI in digital marketing

1.Short Videos

When TikTok was launched it completely changed the way people used to access social media, social media was not just limited to uploading photos or status updates but now you could easily share short interactive videos. With the immense success of TikTok short videos, other platforms didn’t take much time and introduced their own features. Instagram came up with Reels and Youtube introduced Youtube shorts.

The biggest advantage of short videos is that you can deliver your content in just 60 seconds. As a marketer, you can heavily benefit from this feature by promoting your product through an interactive short video. 

2.Voice SEO

Voice assistants are in the market for quite some time and they are still trending. They intend to make customers’ tasks a little easy while finding answers to their questions.  Google Assistant, Siri, Alexa, etc. are the most commonly used assistants, they allow users to search for anything without even reaching their device and typing the query.  In 2021, out of total internet searches around 20% were voice-based. Therefore, it won’t be wrong to say that you should definitely optimize your SEO for voice search. Suppose you want to look for the best Chinese restaurant near your place. You might casually ask your voice assistant “Where can I find the best Chinese food?” instead of typing “Best Chinese restaurant”. This trend can heavily impact your online marketing strategy and allow users to locate your brand or product even through voice search. 

3.In-feed Shopping

Your digital catalog can be linked with your Instagram and Facebook accounts, this allows people to directly reach your product purchase link from their social media feed. With shopping campaigns, Google Ads provides another in-feed shopping feature. These advertisements appear as shoppable pictures and are linked to your product catalog. 

Make your advertisement, and include the search terms that people might use to locate it. Then specify your criteria, specifying your location and an inventory number. Google may remove the ad once the product has been sold out.

4.Storytelling

Storytelling is a very important factor when it comes to brand marketing. But when you try to sell your product with this strategy, you must know that consumers might be already aware of what kind of product you have to offer and how it differs from the competition. What they want to hear is how well you delivered the product and whether your promises about your product lived up to the expectations.  Storytelling doesn’t mean you rely on reviews of your product and let people believe them. It’s more like how your product helped to solve a specific problem in customers’ life. 

5.Push notifications

It’s getting harder and harder to interact with your customers via email marketing as a result of its oversaturation. Push notifications are a logical extension for good customer communication since people use their smartphones for online shopping and other activities. In fact, more than half of customers have given permission for marketers to contact them via push notifications on their phones. Just be careful not to push more than 10 times every day to prevent customers from clicking “opt-out.”

6.Interactive content

Social media and other online platforms are popular ways for consumers to communicate with brands. You can communicate with your audience in real-time by using interactive content. You can interact with users while shooting your video using features like Instagram Live and Facebook Live. Connect with your consumers by using this tool. 

You can host a live “ask me anything” session or a product Q&A. For a few weeks, promote this event to encourage more attendance. For a high-quality event, pay close attention to your streaming arrangement.

7. Influencer Marketing

A vast spectrum of potential customers may become available to you if you collaborate with an influencer in your field. In 2021, the sector generated more than $13 billion. Giving away complimentary goods or hiring a social media influencer to promote your product are both parts of this marketing technique. In return, they write a blog article informing their audience about your company. You can collaborate with well-known individuals on TikTok, YouTube, and Instagram. Consider collaborating with a micro-influencer, or someone who has thousands of followers, as an alternative to paying a lot of money to work with a huge influencer who has millions of followers.

8. Conversational marketing

The desire to make your marketing activities more conversational exists as the push to establish and maintain personal connections between clients and brands increases. With conversational marketing, you may reach your target digital audience through a variety of methods. This includes customized emails, chatbots for customer assistance, videos, etc.

Conversational marketing is critical for outperforming your competitors because it allows your customers to acquire the answers and service and support they require from you. 

To convert leads and enhance the consumer experience, conversational marketing employs a communication approach that emphasizes discussion. It emphasizes more human-centered connections between a manufacturer and their customers.

9.AI in digital marketing

As AI technology develops, so do its capabilities, going from automating activities and marketing to being able to forecast what clients are likely to want next. In comparison to humans, AI can evaluate larger data more quickly. Because of this, it can use the extensive data set to examine client behavior and purchase history. After that, you should be able to recommend a certain product or deal, or even tailored marketing. When you use AI to forecast your customer’s next move, you can approach them with the item or service they require at the precise moment they require it. This type of targeting will result in high conversion rates as well as the impression that you understand your consumers’ demands without being invasive or overloading them with useless targeting.

Bhanu Garg

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