Hey there, real estate enthusiast! Do you want to start a new house agency, or you already have one and now are eager to monetize it to the fullest? If it’s the former, read a complete guide on real estate app building. But if it’s the latter, you, my friend, are in the right place at the right time. Everyone knows Zillow as the giant of real estate business, but have you ever thought about how a small app turned into the biggest real estate platform in North America and is now able to earn the big money? We are here for its secrets, that are not so secret if you think about it. Let’s dive in, and you’ll see for yourself.
Show Them Ads, Baby!
Imagine your website was a night club with flashy banners lighting up the dance floor. What could make it the hottest in town? What could make people want to go there every weekend? The answers is ads.
Partnerships with big and recognizable platforms like Google and AdSence will do it for you and will start the big money-making process. But remember that you have to be smart about ads. People like name-dropping but hate it when it’s right in their faces. So be intentional and non-intrusive like Zillow – use different types of display ads. There are catchy banners and native ads to be added to your website, but all of them have something in common: they are relevant.
Don’t you stop there! Explore retargeting ads for the ones who have visited your website or social media profiles. This way, you’ll give them a gentle hint to come back to the platform and make that purchase they were thinking about.
VIP Treatment: Get the Moollah with Premium Subscriptions
It’s time to elevate the whole clubbing experience for your guests – make them VIPs. Zillow did it a long time ago by offering premium subscriptions to its users. It’s hard to resist a more sophisticated status, you know. And with this simple move you can turn your regular night club into a luxurious one where the VIPs have exclusive access and special benefits. Not for free, obviously.
You can go wild with this special subscription and give your clients access to some private property listings or personalized tips from real estate specialists. If you price it right, be ready for a lot of cash to come.
And there’s even more. You can go further and create different levels or types of subscription – why limit yourself and your customers with just one? Depending on how much users of your platform are willing to pay, you can provide various benefits starting from basic access to limited content to premium real estate agency services. And don’t forget about updates and regular announcements that will make them want to see more from you and, consequently, pay you more.
Data is the New Gold: Monetize Your Insights
At this point, if you follow the guidelines, your night club is all luxurious and exclusive but you need to have something your competitors won’t have – it’s like a secret ingredient in your grandma’s chocolate chip cookie recipe.
This secret is data. In the digital world we live in, information is everything. Look at Zillow: they know the value of their data and leverage from it, so should you. Monetize your insights by creating premium reports or market intelligence packages, including the latest trends, market analysis and insider tips in your subscription system we talked about earlier.
Think about your data as a hidden gem, that grandma’s secret ingredient. Real estate developers, investors and agents are hungry for your insights, so share with them, but make them pay. And don’t forget to be careful – protect your user’s privacy by spending extra time and money on cyber security. You don’t want to lose the trust of your main source of income.
Be smart about your data and in no time will you be rolling in dough.
Join Forces: Profiting with Affiliate Marketing
One of the reasons why people go to night clubs is that feeling when your favorite song comes on and you find yourself on the dance floor in perfect harmony with the beat. Affiliate marketing works the same way, baby! Collaborate with moving companies, insurance providers and mortgage lenders to promote their services and products. And then, every time someone uses their credit card on your website, you’ll be getting the $$$.
You’ll have to try and find products and services that match your brand’s vibe. Your partners have to be reliable and reputable. Once you have them hooked, create some killer content and unforgettable marketing strategies to make people talk about you. Make video tutorials on mortgage loans and launch blog posts with tips for moving house – your audience will certainly love it.
Sponsored Content and Collabs: Share the Spotlight and the Cash
Lights, camera, action – it’s showtime! The last but not the least thing that will definitely make your night club the hottest in town is inviting celebrities to your parties. No one will stand a chance to miss it. Zillow does it all the time when working with real estate professionals and brands to provide tons of content and promos. Learn from them – collaborate with influencers and experts, too.
Here’s the plan: keep it real, authentic and fun. Find collaborations with the same values and offer exclusive sponsored content to your audience. But don’t try to hide it – people will trust you more if you are transparent about it and label you sponsored content upfront. It’s also a good idea to team up with local interior designers, landscape experts and architects to create visually stunning content like mood boards or even staging some properties for an open house. That’s how you truly level up.
Turning your real estate website into a big money-making platform is a difficult job, but it can be fun, too! Learn from the best in this business: display ads, premium subscriptions, data syndication, affiliate marketing, and sponsored content will help you boost your real estate website revenue and have a good time doing it. Be smart about it. It’s time to party your way to real estate riches!
Also Check: Top 10 Digital Marketing Companies in India