What are the different types of pop up stores every business needs to try?

What is your brand’s next goal? Are you thinking about a product launch based on a specific theme? Do you want to reach your audience in their home ground? No matter what your business is aiming for the next quarter, you can achieve it via pop up stores.

The beauty of pop up stores is its simplicity. It is a straightforward concept that facilitates temporary retail activations. Most importantly, pop ups have the mobility and flexibility to “travel” from one location to another. If you have consumers in big cities like New York City and Los Angeles, you no longer have to worry about acquiring retail space in both the locations, pay rent, and set up permanent stores. You can plan “traveling” shops that foster a win-win situation for both the seller and the buyer.

More than one type of pop up store

In the 21st century, no one is happy with just one option. Everyone wants a slice of everything! Hence we cannot even dream of offering only one type of pop up solution to a brand. There is an umpteen number of pop up solutions for each business and service type in NYC as well as LA. The only similarity between each of these is their customizability and ability to generate long-term benefits. Here are some of the leading pop up concepts from the archive of the

pop up store with Roots3 Productions
  • Traveling pop up stores

It is one of the more popular serial pop up ideas. Many brands visit a handful of cities over a year and set up temporary stores in shipping containers, or mobile trucks. The traveling pop up stores involve minimal investment and entirely measurable returns. The vehicle or setup matters lesser than the concept, venues, and logistics. That is why every brand interested in following the idea of pop up stores should invest in the advice of a reputed experiential marketing agency. Several local brands in both NYC and LA host pop up stores across their respective cities

. With the revenue and leads from these pop up stores, they finally open a series of multi-city or multi-state outlets in North America.

  • The seasonal stores

If you are selling something like artisanal honey or organic food products, you might find it easier to attract dedicated buyers via seasonal pop up stores. You might want to go on tour when the collection is fresh or when there is a demand for the products. For example – for a store that sells custom print boots and umbrellas, the rainy or winter seasons might be ideal for building a consumer base. Other brands prefer hosting pop up stores during the holidays that coincide with the biggest spending spree among NYC customers.

  • The recurring pop-ups

Who does not love pop-ups, especially when they come with the promise of returning again? The pop up stores bear a sense of exclusiveness and urgency that draws curious customers to their counters. The recurring pop up concept takes the best features of every kind of pop up and turns them into something both predictable and limited time experience. The recurring pop ups of a brand or business come back to the same location at the same time every week, month, or year. You can turn your pop up stores in NYC or LA into a monthly event or a bi-annual event depending on the feedback from your interactive consumers.

  • The rotating pop ups

Okay! It is one of the newer pop up store ideas where the storefront is steady and same, but the showcased brand and products change after every week or fortnight. You can check out the pop up space owners in NYC or LA, who have turned their space into curation areas. They showcase multiple brands over time, or they house various brands with a cohesive theme at the same time. As long as you are okay with sharing your limelight with another non-competing brand, you can save a fortune by opting for such rotating pop up spaces.  

Pop up stores are the perfect instrument for any new brand to test new waters. The metrics are entirely measurable, and the results are quantifiable. Unlike several traditional marketing stunts, pop ups provide the businesses with the ability to test several new markets on a limited budget.

With the right marketing agency by your side, pop up shops are neither problematic nor cost intensive to set up. Most importantly, if you are thinking about a shipping container pop up or a premium pop up container, you have the option of taking the entire store with you to a new place with minimum dismantling and reassembly. You can also opt for the time-tested pop up carts and storefronts to give the new audience a taste of your brand experience. Irrespective of which pop up store you choose, you should be able to interact with the consumers directly and educate them about your brand on the site.

Bhanu Garg: