Social media marketing is just a part of the marketing strategy for your content. Gaining “Likes” and fans is much more than simply posting images online. It’s about getting your target audience to actually interact with the awesome content you’re posting, taking ownership of your online identity, and building relationships with your public. Your content is a reflection of your business, so if you share cheap, irrelevant content then your visitors will think the same about your company.
73 percent of small businesses use websites on social media as marketing resources. The digital world is continually changing, and growing even further as the years go by. That’s why it’s critical for your small business to take advantage (if you haven’t already), and consider social media marketing. As a web design firm for Fort Lauderdale, we believe the role the website plays on the internet goes hand in hand with a well-planned Internet marketing strategy.
Now that we have an idea of what SMM is all about, let’s go through some ways that social media marketing can help your small business grow:
1. Customers are using social media vigilantly:
It provides a huge opportunity for small companies that want to reach their online audience, with so many customers using social media every day. It would be easier to communicate with your target market if you are involved on the channels they use the most frequently. In other words, don’t have your audience here – go to your house! If you’re not even on social media, you may miss out on a valuable opportunity to communicate with your customers and take on new leads.
2. When marketing over social media, users would be more responsive to your messages:
According to MarketingSherpa, 95 per cent of adults between the ages of 18 and 34 are likely to adopt a social media brand. When people follow brands and connect with their social media accounts, however, it is because they find the content and knowledge useful in such social media campaigns. The content you share on these platforms adds to your brand identity and lets you display your brand voice. On social media, instead of only sending direct marketing posts, you are able to make genuine connections with your leads and clients. This is usually something about which customers are more responsive.
3. Social-media marketing can help to increase brand recognition:
It helps you increase your exposure while increasing your brand awareness. Your company social media accounts give new ways to share your content and to really show the voice and personality of your brand.
4. Different types of social media help you meet different target audiences:
Another advantage of social media marketing is that depending on the platforms on which your brand is involved, you can strategically target specific audiences. You can hit your target audience and work to bring more eligible leads back to your platform, instead of just throwing your marketing message out there for all to see.
5. Cost-effective:
While SMM is not completely free, it is very cost-effective. Yeah, sharing content is free through social media, but it’s time that costs. It’s time that costs! It’s really time-consuming to try to advertise your company across every single social network and some may not fit well for your company. Focus on the key social networks that will most support your company (Facebook, Twitter, LinkedIn, Instagram, Google+ and Youtube).
CPM (cost per thousand impressions) on social media can be as small as $2.50, in a cross-channel study. That’s 3x less costly than traditional media ads.
6. Effective with the results of Organic search:
Believe it or not, social media affects SEO significantly. Build shared content and engage content through social media search engines such as Google that people are very interested in your content. As a result, Google grants you domain control over other websites which do not use social media for business purposes.
7. SMM has a higher conversion rate:
Social networking has a lead– score 100 per cent higher than outbound marketing strategies, according to HubSpot. This may be because every message you share on your social media sites and every interaction you have is an opportunity to turn an interested lead into a satisfied customer. Since social media is a place for customers to socialize and network, companies can display their brand’s human side through light, often conversational content that enables each company to display its personality, humour and warmth.
8. SMM increases brand authority:
Social media marketing helps you create credibility for your brand. This is a vital part of getting the company successfully placed as a market leader. The more relevant content you post on social media, the more chances you have for leads and customers to show your expertise.
When others share your content with their fans and followers or reference your brand in their posts, this will help to further develop your brand authority
9. Improve social proof:
Social proof is important, and social media is one of the best ways to provide audiences with social evidence. Kissmetrics claims constructive social data affects a consumer’s purchase choice rather than the possibility of saving money.
On the social side, there are many opportunities for social facts. Two of the most popular and simplest goals to meet are likes and counts of followers. Nearly any company will gain 1,000 to 2,000 likes on Facebook or Twitter followers with a bit of effort. Great blog content and good marketing will attract a decent number of mail likes, reviews, and shares.
10. Improve customer care:
Customer engagement in customer support on social media is on the rise. According to SproutSocial, 35 per cent of consumers first look for customer service assistance on social media. Nielsen found that 33 per cent would rather leave a comment or tweet on Facebook than pick up the phone at the company. It makes sense for customers because telephone lines are mostly swamped anyway for major corporations.
Social media can also offer an incentive to solve problems you wouldn’t otherwise know about. We all know the disgruntled customer who will not tell you there’s a problem. In the modern age, these people also post about their issue on social media, which offers socially conscious businesses the ability to reach out publicly and offers help.
And last but not least, social media marketing presents you with a valuable opportunity to obtain new insights into your clients. By engaging on social media with leads and potential clients, you will see what attracts your clients, and what drives them.