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Advantages of Social Media Advertising

Advantages of Social Media Advertising

A social advertisement is an advertisement that is published through social media advertising platforms. They usually have a title, a description, and some multimedia resources that accompany them (images, videos, infographics, etc.). This platform is ideal for businesses as it requires minimal financial investment and it can help your business grow when executed properly. Social media companies are making more money from marketing efforts such as advertising than traditional advertising channels of TV, radio and print. The major benefits of social media lie in relationship building. Relationships build trust and trust builds sales. 

Advantages of Social Media Advertising

Here are some of the benefits that businesses derive from social media marketing.

1.Fast, easy communication:

It’s faster than ever to contact the right people – and often without even picking up the phone – and it’s only getting easier as more people and brands use social media platforms to keep in touch with those who Matters most to their business. 

Customers can contact customer service representatives faster and easier than ever with social media. Businesses can receive, review and respond to customer complaints faster and easier than ever before.

2.Increase brand awareness:

With nearly half the world’s population using social media platforms, they are a natural place to reach new and highly targeted potential customers. One of the most obvious benefits of social media advertising is its impact on brand awareness. It helps you reach people who are not following your brand on social media, many of whom may have never heard of you before.

3.Less expensive than traditional advertising:

No matter how social media networks develop and change over the years, one constant seems to be that they are free to use. Whether you choose to advertise on Facebook, Twitter, Instagram or Tumblr, the only thing you spend after setting up an account is time. It takes only a few hours to create and maintain truly great and memorable pages on any of these platforms, and it can potentially reach millions of people.

4.Improved Customer Satisfaction:

Social media is a communication and networking platform. Giving your business a voice using this platform is important in humanizing your firm. Customers like when they understand that when they post on your page, they will get a personalized response. Approved comments indicate that you care about your visitors and that you want to provide a satisfying experience.

5.Increased Inbound Traffic:

Incoming traffic will be limited to those who interact with your brand and search for your keywords when there is no social media. Any additional social media profiles you create are a path that leads to your site, and any new content you post can bring in a new customer. If you post more quality content, you will increase inbound traffic leading to more conversions.

6.Improved Engine Ranking:

Although a social media page does not improve search ranking, the page will definitely give you more traffic. More people use Google, DuckDuckGo, Bing or other search engines to find products online or online. If your business has a social media listing, chances are, it will reveal one of the top search results of a related product or service for wider visibility.

7.Higher Conversion Rates:

With increased visibility, your business gets more conversion opportunities. Every blog post, image, video, or comment can drive viewers to your company’s website and increase traffic. Social media marketing allows your business to have a positive impact through the humanization factor.

8.Gain Market Insights:

For any business to be successful, it must know its customers really well. What are their needs, opinions and interests?  This can help them to match their competitor’s marketing development or to design a better marketing strategy.

9.Social Media Advertising Platforms:

Here are the most common social advertisement platforms:

  • Facebook: Advertising on Facebook allows you to reach the largest community of users on the Internet. There are currently 1.5 billion active profiles. Although the basic requirements are a title and an advertisement, the possibilities are endless. You can advertise your website or your page. You can only do this on Facebook, Instagram, Facebook Messenger or third-party apps and sites.
  • LinkedIn: On LinkedIn, there is the possibility of advertising advertisements (whether they are text or multimedia formats), or disseminating promoted news. It is necessary to define a title, as well as identify the goal you want to reach your ad. In addition, you can indicate whether you want users to access your company’s website or your LinkedIn business page.
  • Twitter: Advertising on Twitter is executed with the intention of increasing the reach of a company’s tweet, as well as it improves interaction with published messages. Companies advertising on Twitter pay under a system known as cost per interaction. This means that it is invoiced only when the user actually interacts with the tweet. Interaction can be a sharing, an RT, a favorite etc. In this social media, there are different types of campaigns according to the objectives you want to achieve.
  • Instagram: The ads in this social network are really simple. Each of them is accompanied by a sign with a notice of “advertisement” to indicate to users that it is a sponsored content. At the same time, the “More Information” tab is also included. By clicking on it, you can directly reach the advertiser’s website. A company advertising on Instagram can only show ads to users that indicate likes on Facebook, depending on the accounts that are followed in the images’ social networks, or in relation to the device’s search history.

Social media marketing creates many opportunities for your business to reach new opportunities. This is a great way to connect with your audience and help introduce them to your company.




Bhanu Garg

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