The flips and slips in the digital scenario makes it difficult for businesses to sustain their digital presence. It is inevitable that the goodwill is also established by the influence of the web. Investing in the web-based activities may or may not produce effective returns, depending on the response of the activity. However, outsourcing these activities to a digital marketing company is the best practice.
While there are different marketing objectives of different campaigns, giving them in safe hands help in better results. Not only they are the right people to carry out the digital activities, they benefit the organization a great deal. This is how-
- Saves the cost of setting up additional infrastructure or manpower resources
- Increases the efficiency and ensures best business practices
- High quality researched services from the professionals working in the industry
- Creative and innovation all through the digital marketing activities
Most of the businesses focus on their core services and outsource the other need-specific activities. This implies to the companies functioning in the non-media vertical. Following six services shall be outsourced to ensure optimal efficiency and returns on investment:
Blogging
In an attempt to maintain and provide good and researched read to the blog subscribers, 64% of B2B marketers outsource their writing in some capacity. For any business, B2B or B2C, it has become necessary to publish quality content. Here are the reasons why digital agency are the better hands to blog-
- A pool of bloggers write well researched blog posts
- A number of influencers can be looped in
- They can always come up with new, innovative ideas
- The blog posts can be scheduled to be published weekly or fortnightly
- Blogs can be internally interlinked
- Can pitch industry specialists for guest posting
- Ensuring error-free, data-rich, quality checked blogs
- It includes relevant videos and images
Social Media
Social media is one of the major platforms that companies consider while planning to mark their digital presence. However, it is difficult to scoop out relevant poss like images, article or videos that shall reach the potential client to create awareness. Merging the service to a digital agency heals the pain-points one might face.
- Provide theme and topical ideas of brand relevance
- Run paid social marketing campaigns on the company’s behalf
- Increases the reach of the posts and brand as a whole
- Keeps a track of brand mentions and response to the linked businesses
- Designing the profile and redesigning for special occasions
- Scheduling and updating posts on all social platforms
- Following up with queries of people
- Online response management and redressal of client feedback
SEO
While every individual is not capable of understanding the tips and tricks of the SEO trade, it is one of the most unavoidable practices. Optimising the search proximity and making the website rank in the searches with maximum search volume increases the digital presence. Here are some of the SEO tasks that can be outsourced:
- Performing keyword research
- Setting a 301 sitemap
- Building and editing landing pages
- Handling bookmarking
- Submitting content to directories
- Monitoring site loading time and speed
- Keeping up with Google algorithm updates
- Searching and matching the SEO trends
Content Marketing
The operations in the content marketing are quite diverse and therefore streamlining the efforts without a dedicated resource is difficult. This is the reason why 72% of large organizations and 33% of small companies outsource their content creation. Therefore, these statistics underlay the need of a well versed team of content marketing professionals who specialise in –
- Interviewing related resources
- Creating and managing the editorial calendar
- Backing up content in the Cloud
- Creating content repository
- Repurposing content, using a variety of mediums such as infographics, videos, slideshows and webinars
- Creating content that links back to your website and blog
Branding and Reputation Management
Over 97% of the people read the reviews about businesses before availing the services. Maintaining public reputation is very important in today’s time. Building goodwill and name in this sector includes developing a promise, making that promise and maintaining it. Also, after the company has lived up to the expectations, it is important to live up to the benchmark. Outsourcing to digital marketing agency is a smart move in such scenario because they can perform varied tasks that do not come under the scope of every individual. It includes
- Monitoring reviews on third party websites
- Paying attention to negative press and
- Paying heed to comments that are deceiving
- Living up to the Corporate Social Responsibility
- Handling social listening on different portals
Email Marketing and Upselling
A personalized mail goes directly in the customer’s inbox. Therefore, email marketing is one of the best methods of attracting and retaining high-value leads for your B2B or B2C. This service is used to send newsletters, weekly updates or bulk notifications.
Now that you know where to go, and what to get done, choose your digital marketing agency wisely!