When it comes to driving the traffic through digital marketing channels, there are many options available. But two most important channels are- Search Engine Optimization and Social Media Optimization.
Search Engine Optimization
Search engine optimization is the process of getting traffic from the free or organic search results from search engines including Google, Bing and Yahoo.
Social Media Optimization
Social media optimization is the process of getting traffic from the social media channels including LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tumblr, Google plus, Reddit, YouTube etc.
Why is SMO better than SEO?
Here are the top ten reasons for social media optimization a better channel than search engine optimization.
- Quick Results
If you are looking for increasing number of visitors to your website then SMO is the better option as you need to publish a simple post with the call to action. In the case of SEO, you need to optimize the website and wait to see the results till it lands higher in the search engine result pages.
- Huge Traffic
You simply need to follow the right social media strategy to drive the huge traffic to your site. Also, the traffic gets multiplied and you suddenly see the hike in your statics in Google Analytics. The reason is due to engagement of posts in the form of like, comments and shares by social buttons. So you get the chance to show your product and services to the larger audience.
- Higher Conversions
Social media optimization not only drives huge traffic but the higher conversions as well. You need to put the call to action button and link for sign up or contact us and you will get the lead directly to your website. The conversion rate is also often higher than search engine optimization. Even you can set a virtual shop like Shopify and get the conversions. This will not only save the time but money as well.
- High Visibility
The visibility is high due to the larger number of audience. You can increase the reach and frequency of your posts by posting to the number of groups. As groups have members that are based on your products and services people are more likely to click the post. This increases the traffic and more visits to your website. Also, if you need to increase the visibility and awareness
for your products without the site, you can do this by setting Facebook or Twitter page.- Targeted Traffic
In search engine optimization, you cannot choose the audience and can get irrelevant traffic as well. But by performing social media optimization, you can choose the audience and get the targeted traffic. It makes sense to feature your products to the right audience. This implies you will also get the conversions from the targeted audience.
- No Need to Build Authority
It’s frustrating when you put a lot of efforts in the optimization of your website and you don’t come on the first page of Google. The reason you have very less number of inbound links and then you hire the specialist to do link building activity. But in the case of social media optimization, no need to build domain authority to get the results.
- Better Reputation Management
SMO develops the trust and credibility in the people. People get the views of others in the form of comments or reviews on the profile. Good social profile and reputation help them to take a decision of purchasing the product in the buying cycle.
- Less time
It takes a lot of time to get the ranking on the first page of Google. It requires link building, optimization, and high-quality content. Then you can expect traffic and later on the conversions. SoSEO efforts are not only time-consuming but required high-quality professionals. SMO takes very less time to get the results. If your social media strategy is good then you can expect the results instantly.
- Less Resources
SEO requires the team of specialists including content writer, developer, SEO specialist, web designer etc. And a lot of tools to track the website performance. But SMO can be handled by one specialist with lesser technicalities and time. No need to spend the money on the website as you can set the virtual shop such as Shopify. You can link back the Shopify profile to your social media profile and can sell your products easily.
- Less Efforts
If you are a start-up or an individual, you cannot afford to spend money hiring a team of professional for optimizing the website. You surely look for lesser efforts and good results. Social media optimization is the right channel that requires lesser efforts and yield good results in quick time. So that you can manage other tasks related to your business properly.
So due to these reasons social media optimization is better than search engine optimization. What are you waiting for? Hire a social media expert to optimize your social media profile today.
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