Seo is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI. A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. We will focus on its important and necessity in digital marketing in this article. But before that, let me make you familiar with digital marketing, Seo, and related terms.
Digital marketing is a vast marketing technique which includes many other marketing tact. It is a marketing tact used to promote a brand, product, or service through digital technology, like: email, mobile, TV, radio, etc. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Digital marketing is not all about selling and purchasing of products and services. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.
In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important. One of them is Social engine optimization.
Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies which results into increase in number of visitors and hence ranking of website. It mostly depends on Seo factor which is highly influenced by changing in search engines. Different method involved in SEO strategy,
- On page optimization
On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.
- Off page optimization
Off page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with trusted and well-known site. It is most important because article directories, paid links, etc, have negative impact on search engine.
Why should we use SEO in digital marketing?
- SEO is pocket friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
- An effective Seo strategy would definitely work and improve search engine ranking of your websites.
- Instead of email marketing and smo technique, SEO is even necessary for website ranking and driving more user traffic on your website.
- Indispensible use of mobile in daily life makes it an important factor in digital marketing. Even Google used to consider mobile website searches as primary content for search engine ranking. This shift makes mobile Seo a bigger factor in Seo technique. Mobile Seo cannot be ignored to improve visibility of a website.
- Wise implementation of SEO for a website, takes it above all of its competitors in search engine.
- SEO helps in collection of more ROI. Good search engine ranking also helps to attract visitors and obviously the conversion rate also increases due to higher ranking. So Seo helps in increasing traffic, hence conversion rate and ROI.
How important is Seo for digital marketing:
Ranking factor is the key to success in digital marketing. However it is not so easy to gather vast user traffic on a website but Seo technique will somehow ensures its probability. SEO is an art to increase visibility of website in search engine. A constant work on Seo will definitely bring success in digital marketing. Here are some factors which ensure that SEO is really very important for digital marketing:
- Generally a user refers those websites which have higher ranking in search engine.
- SEO technique increases usability and user experience I a website, it is not dedicated towards search engine ranking.
- It greatly helps in promotion of website or brand. Users find website in higher ranking sometimes involves in sharing it on social media platforms platforms, like FaceBook, Twitter, etc.
- It will help in increasing customers to your website and keep you up in competition. One of two websites of same field has more visitors and customers which has higher ranking in search engines. This is because of user trust on search engine and they mostly consider website of higher ranking.
What happen when SEO will die?
Sometime you heard that Seo is dead, but no it’s not actually dead. Reason behind this statement is that Google is consistently making some changes in search engine. So, accordingly Seo technique should also be changed otherwise Seo will dead. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Many further implementations in Seo are needed in order to compete with Google’s changes. These constant changes in SEO strategies with Google’s change will never let Seo die. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects.
SEO should be used in digital marketing
All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. However, its strategy needs to be changed with every new invention or Google and changes in search engine. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.