Have you opened one coaching institute? Yes. But students are not reaching out to you and you are really tensed. People are not reaching out to you because you did not promote your coaching institute. How will they come to know that you have actually started an institute? For this, promotion of coaching institutes is very important which can help in attracting students. Now the point is “How you can promote your institute so well that you can beat your competition”.
You can use the Internet for free marketing of your coaching institute. You can take help of Google or Facebook to post about your coaching institute. If I talk about Google, you can mark your coaching institute location on Google Map so that people can easily locate you. Also, it would give a good impression to students that you are easily findable on Google Maps. Also, People also reach out to OLX and Quikr for finding coaching institutes. You can advertise on them to get easy visibility. Isn’t it exciting? Yes, it is. In this way, you can easily convert visitors into brand value customers. With these brand value customers, your student count will go drastically up. This is one of the cheapest ways to publicize your coaching institute.
Social media marketing
Now a day’s most of population of India is there on social media. Either it is Facebook, Twitter, YouTube or Instagram. Technology has brought a revolution in the era. You can use these sites to take your coaching institute to next level. You can probably take a video of your coaching institute infrastructure along with teaching style of your teachers and then you can post in on YouTube. People like to watch videos and in this way, they will come across your video which would publicize your coaching institute.
Now, Coming to Facebook you can create your coaching institute’s page over there. You can post your students result to portray how efficient is your teaching methodology. You can even make a video of the students who are already studying in your institute so that others can easily rely on you. You can even motivate the audience by asking visitors to leave a comment for more queries. In this way, they can post their questions there itself which would not make your post obsolete. If you want you’re coaching institute to be popular in a chunk of days then posts regularly and update your page daily. You can even post about free demo classes which you will be provided along with some workshops to attract more students. Try to give some freebies so that good number of candidates will attend your workshop. This is a really good idea when you want to get popular in a week.
I know social media has become so famous that people now don’t feel the need to add banners for their publicity. Banners are still one of the popular ways to earn publicity. They are old but yet they are gold. One thing which you should keep in mind is that mentality of people towards banners has changed now. They don’t notice each and every banner because they are monotonous. You need to play your game in such a way that people start noticing your banners. Firstly do some research on the matter you want to print on all banners? Also, add some words like “Free demo class” “0 Rs free demo class” and “Freebies included”. These things immediate attract people. Also, after this try to search for proper locations where you can post these. It is very important to find good places where students can actually read these.
The pamphlet should be carefully designed so that it can attract the target audience. The pamphlet should be created wisely with proper size and design. It should have the proper keywords so that students can be attracted. You have to distribute them wisely so that they can reach their target audience. You should pick up dropped leaflets otherwise people will make streets dirty. So, now you should focus on making some good and attractive pamphlets so that number of students reaching out to your coaching institute increases drastically.
You should conduct free workshops and sessions to publicize your coaching institute. These would attract a lot of people and in this way, you can show your teaching skills. You can even give freebies like keychains, hats and pens with your logo. Now, at that time what you can do is to distribute your pamphlets. This is the right time and right audience which can publicize your coaching instate very well. Don’t forget to teach really well because If their teaching methodology isn’t good then I am sorry to say these seminars won’t be able to bring publicity to you.
You can have a quick test for students during this workshop. Let students solve them and after they are done. Call your staff and ask them to answer the questions. They should solve the questions in such a way that people really gets impressed with your teaching approach. Also, motivate students to ask questions in between so that they can have really had confidence in your staff. In this way, you will be able to create a good impression on students and believe me they will approach you 100%.
Now, you got to know 5 ways how to publicize your coaching institute. They are really easy ways but use them wisely. You should always target relevant audience rather than wasting on an irrelevant audience. Do bring something new to your teaching style so that people can actually be impressed with your teaching style. Because the thing which matters a lot to students in your teaching skills. Marketing is an important part of campaigning but teaching is the first and prior to attracting any student base. But if you will do above steps Believe me you will really enlarge your student base drastically. All the best!!