Advanced Adwords Strategies : How to Improve Google Adwords Performance

PPC campaigns are a great way to upsurge the traffic to your website, attract the right clients exactly when they are looking for you, generating valuable leads and thereby increasing sales and profits.

However, doing your PPC campaign wrong can actually cost you a lot of money. On the other hand, increasing the effectiveness of your PPC campaigns can prove highly beneficial – not only for traffic but for real conversions and profits.

For proficient PPC marketers, creating a new account in AdWords, Bing, or Yahoo is a talent form. Keywords are squarely preferred, ad copy is ingeniously written, and settings are prudently accustomed – all to create a conversion-driving masterwork that will put grins on client’s faces. Even with bizarre outcomes, repeated tweaks are needed to sustain victory. Digital advertising is an ever-evolving mystery, particularly in the world of PPC, and the competition is repetitively working to outrank and overtake our accounts. These 7 tips will help contribute your account a revitalize.

  1. Choose the Right Ad Formats

You should choose to invest money in the right type of ads, which will work the best for your business. For example, shopping ads perform better on mobile platforms rather than on computers. Choose wisely among text ads, responsive ads, display ads, app promotion ads, product listing ads and more.

  1. Refine your Keyword List

You must refine your list of targeted keywords for the right conversions. Experts from the best SEO company in Jaipur advice the use of keywords with high commercial intent, targeting people who are ready to make a purchase.

You can’t figure out a final set of amazing keywords and keep running your campaigns on them. There is always need for constant monitoring of which keywords are performing well and which aren’t. Practice regular filtering of keywords to focus on the keywords that bring the most conversions.

  1. Connect Emotionally with Your Ad Copy

Studies show that most audiences respond nearly 2x better to emotional ads. Use shorter, basic words that trigger emotions to make your paid ads perform better. For example, instead of ‘concern’, use ‘worry’ and instead of ‘receive’, use ‘get’.

Due to space limitation with AdWords, it becomes even more necessary to share your message with minimum and shortest possible words.

  1. Optimise Landing Pages for Conversions

Each of your PPC ads should lead the audience to a relevant landing page that has been optimized for conversions. It is very important to ensure consistency between your PPC ads and their respective landing pages. Get your landing pages designed and developed from the top web design company in Jaipur for best results.

Always, a homepage is not a landing page. It is worthwhile not to send targeted users to a non-targeted homepage. Make a simple landing page that choices up right where ad left off users and they get what they are observing for. By landing, users to the unrelated page with needless content don’t obscure and lose your visitor and possible sale leads. A worthy landing page should have a robust headline and a vibrant call to action. It should have the word and deals which are appropriate to the keyword user searched for and imageries if any.

Here novices should note that Pay per click (PPC) marketing, is all about relevancy and the affluence to find what users are looking for. Page design materials, but relevancy is way more significant in making an effective landing page.

  1. Focus on Remarketing

Remarketing plays an important role in increasing the ROI of your PPC campaigns. Stats show that 68% customers will leave your site even after adding items to their cart. Retargeting to such buyers definitely helps in increasing conversions.

  1. Track Conversions

The core goal of any marketing campaign is to drive leads, improve conversions and increase profits. You must track conversions from your PPC campaigns by linking AdWords to Analytics accounts. Collecting and analyzing conversion data will help you figure out what works and what doesn’t. It will also help you save money from being wasted on ineffective campaigns.

  1. Emphasise on Frequent Testing

Most marketers consider testing to be their most powerful tool. You should continuously track your paid campaigns for performance using proper analytics tools. Test one variant over the other to see what works best; this should include testing your:

  • Ad types
  • Ad copies – headline, call to action (CTA), display URL
  • Keywords
  • Ad design – graphics, colors
  • Landing pages
  • Choice of products or services you promote

Even when your campaign is running profitably, there is always scope for improvement. This suggests that there is always a need for testing and optimization for better results.

  1. Identify your competitors

In Pay per click (PPC) marketing it’s a good idea to identify who the competitor is, their ads, keywords used by them and how their landing pages look like and prominent it with their own landing pages. Advertisers should put themselves in their clients’ shoes and now see which ad they are best likely to click on. Which ad is the most attractive one? Which one would they click as a consumer? Take some summaries and figure out what advancement can be prepared in their own landing pages. And then make variations if required like an improved design, a cleaner look and impression, safety factors, relaxed navigation and any other.

Novices recall that keeping a note of opponent’s ads & landing pages helps advertisers create new ads/landing pages or make modifications to the existing ones and test them in contradiction of old ones until greater conversion rates are achieved.


This guide to improving the ROI of your PPC campaigns could be summarized as – your PPC ROI could skyrocket if you practice using strong keywords, emotional ad copies, compelling headlines, clean design and the right call to action.

Also Read :  Things Your Business Should Now About Pay-Per-Click Advertising

To figure out a successful Pay per click (PPC) marketing campaign some work needs to be done. Starting from doing keyword research to right keywords selection, the creation of campaigns and ad groups using those selected keywords and landing page set up for generating conversions. Advertisers with relevant and successful Pay per click (PPC) advertising campaigns are pleased by search engines by charging them less for apiece ad clicks foremost to advertisers higher profit. So for learners, it’s significant to learn how to do it right and the above tips would be of countless benefit.

Bhanu Garg: