Pay per click (PPC) advertising has been a major digital marketing aspect. It has gained a great significance in the industry in past few years. Businesses are creating and implementing several campaigns to get quick ROI and higher conversions. Even small businesses from local cities are collaborating with PPC Management.
Among all other digital marketing solutions, PPC offers quicker results to a business with long-term benefits. In order to utilize this asset, you need to plan a strategy for it. You need to establish some goals and create a campaign that include everything.
So, here are the top tips to create a campaign, setup your strategies and convert your small business into a recognizable brand:
- Begin with Keyword Planning
Any digital marketing strategy is incomplete if it doesn’t have any plan for targeting the right keywords. You will be creating online ads to run your PPC campaign. So you need to focus on phrases that can help your ads to show up, when users enter them on Google or any other search engine.
Choosing the right keyword will require to analyze your competitors and modifying the keywords already present on your website. Moreover, you can also check the total number of search on every keyword through Adwords.
In addition, targeting long-tail keywords will definitely help you to bring better results. They are basically long phrases that can help your ad to show up when users enter keywords. They might be less competitive but very effective for your PPC campaigns.
- Setting Up Objectives
Now that you are settled with keyword planning and optimization, you need to set the targets, basically objectives. For instance, if you are managing a small business, you might be having following goals to achieve through PPC:
- Gaining new audiences
- Increasing brand engagement
- Boosting sales of your products
- Generating more leads
Likewise, you also need to clear your vision towards what exactly you are expecting from your PPC campaigns. On that basis, further steps will be taken and your ads will be created. Stick to your business goals and make sure to follow the right path.
- Create Conversion-oriented Ad Copies
Developing ad copies require several aspects, and each one should be focused on your objectives. Basically, these ads perform on the basis of content. You will write the text on the ads along with an engaging image, and then add some description to it.
The format of ads is usually different for every format. If you are posting on Google, you will get a different layout to add your ad copies, while it is something else for social media ads.
In this step, you need to focus on conversion-oriented ads. That means creating ads that can drive leads. To do this, you can address the subjective of your ad in the title. For example, Hurry up! Few Hours Left, 50% Sale, Just for today, etc.
In this case, users show their interest more frequently as they will find opportunities to buy their favourite brand in an offer. Now, you need to concentrate on certain details like:
- Keyword Placement
- Image size (if posting on social media)
- Character limits in texts
- Unique selling propositions (USPs)
- Call-to-action (CTA) texts
Using these aspects, you can create highly relevant ad copies for your campaign.
- Measure Everything
Starting from creation of the ads to their implementation, you won’t require tools to measure your ad performance. But once you post them, you need to measure everything, from clicks to conversions.
Monitoring you ad campaigns will help to discover more opportunities of improvisation. Most probably, you will know which keywords are performing well, and which ones need to be customized. Adwords provide a great interface to monitor your campaigns effectively. Utilize it and keep your head steady.
PPC advertising is undoubtedly a powerful business asset when it comes to driving leads and better conversion. If you monitor your competitors, you can analyze that they are performing well using these tips with the help of PPC service provider. However, this essential guide is definitely help you to boost your small business and transform it into a tough competitor in the industry.