With the advancement in technology, there has been a significant increase in the number of startups and companies that provide various services associated with these technologies. But as so many businesses are getting started every day and it is also evident that some of them get shut down every now and then. The main reason behind this may not always be the products or services being poor but can also be the marketing strategy used by these startups and organizations. With the drastic change in the technology, the methods of carrying out marketing activities have also changed drastically.
The marketing of products or services is the biggest challenge for any company from the time they first step into the business world. Some startups fail to see the light of the day even after having products that may have been loved by people just because of poor marketing strategy and planning. Although there are various ways of promotion services, schemes etc that are creating awareness among people, the best and the most effective way nowadays have proven out to be the “Social Media Marketing” that has changed the way how the businesses predict and drive sales.
Social Media Marketing is not an individual term, it rather contains various platforms like Facebook, Twitter, Google Plus, LinkedIn, Instagram and more. But all these also falls under a specific field of marketing, most commonly known as ‘Digital Marketing”. This raises the question what is digital marketing and why do we need it?
What Is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones, display advertising, and other digital media. This is one of the most powerful tools for marketing and seems to be growing rapidly which has given rise to a number of Digital Marketing companies all over the world.
Need of Digital Marketing
Digital media is so pervasive that customers have access to information anytime & any place they desire. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction, but now it has also become a source of marketing.
We are sure you’ve heard of saying “Customer is the king of market” and the source of your revenue, whether you’re engaging with them on-off line you need to have a deep understating of their needs, expectations, queries, and lifestyle etc. in order to make your product or services relevant to their life.
Efficacious Role of Facebook in Growth & Advancement of Business
While Facebook needs no introduction. We all know that Facebook has become a dominant player in social media with over 1.7 billion users around the world and these users access it at least once in a day. The startups have got a tremendous boost in marketing and creating awareness about their business among potential customers or clients with the help of Facebook. They are using Facebook as a medium to promote & find business opportunities.
Let’s see some points which will make it more clear about how Facebook marketing or social media marketing can help your business. We do hope that these tips will convince you of the potential of using it as a tool of business growth:
. Don’t use Facebook as a hard shell– People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and became part of the community, rather than being a business outsider who tries to sell aggressively.
. Have a clear goal and strategy – From the business point of view, it is important to have a clear goal for using Facebook, and a strategy to achieve that goal. One can decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months or just to promote their brand.
. Create a human voice for your business – Facebook users like to talk to other people – not to an impersonal business. Whoever manages your Facebook page must be able to write in a voice that sounds real and likable, using a style that suits your business.
. Post regularly – Unlike traditional media or other online media, social media are built around frequent updates. Some guide recommends posting at least once a day, but the core principles are to post when you have interesting content and to judge how often your audience wants to hear from you.
. Promote your Facebook page – If you have a Facebook page, promote it throughout your business so that your social media works for hand-in-hand with more traditional marketing methods.
. Use Facebook Insights to learn more about your customers – Facebook Insights can tell you more about the peoples who choose to like your page. One you are aware of the characteristics of your Facebook page friends/members, you can tailor your posts and offers to meet their needs and interests.
“To get foremost and advantageous success in your business follow these miraculous tips.”
Facebook marketing services has made a tremendous impact on the businesses and help some companies in establishing themselves as a brand including Carousel, Player, TYME, SimpleLearn, Goibibo, and more. If you’re starting or already have a business and are looking for some great returns on investment (ROI) then you should definitely go with the Facebook marketing, which will help you make your presence worldwide with a minimum budget.