FaceBook is a largest social network and has a tremendous amount of users in comparison with other social networking sites. It is famous and loved by people for chatting, sharing images, audios, videos, advertisement, and many other things. People mainly connect with this social network for fun and to get connected with their friends, family members and relatives. Although it is mostly famous among college students but widely used by other age group as well. A survey declared that it is most loved by age group of 18-29 but widely accepted by other age group as well.
It is growing with popularity day by day and responsible to engage customers and you can target audience according to interest, demographics, and location through FaceBook. Let’s see various modes and strategies to increase user traffic for your website especially if you are about to start a website or any business.
How to use Facebook to increase traffic to your website
It’s not so complex to use Facebook in driving user traffic to a website. It needs a definite strategy, string contents, strong analytics, and know about nature of users. It has three tools that can be used for marketing purposes:
- Facebook page
- Facebook ads
Facebook provides a platform to create an ad to attract specific groups according to age, interest, education level, types of devices used by user, etc. User can even like the ads or close the ads according to their choice.
- Facebook groups
Facebook groups is just like a conversational forum where several people can be involved in a discussion but have additional features pages as well as profiles. Anyone can create a group having several people of same interest or business to attract more number of users…
- Like feed
Like button gives a way to interact with users ad viewers in more interesting way. Whenever a user likes your page or ad then a link of the website will appear on their news feed of Facebook profile which can be easily seen by their friends and friends and thus drive more traffic to your website.
Why Facebook marketing is best way to generate traffic to your new website
There are about 1.8 billion active monthly users on Facebook as of September 2016, the largest on any social networking site. The number it explains the popularity of the site. Most users log in their account at least once in a day spending almost 30mins of their time on Facebook. Facebook has also become a platform for promoting your products. Advertising your products on social media networks is known as social media marketing.
Not only small companies but also big companies have their pages on Facebook where they let users know about their products and also promote their upcoming products. The main reason behind doing so is the number of reach to users at once. Everyone on the site can know about your product and can also come to know various users’ experiences which people do via comments. Creating your own page on Facebook is simple and free of charge. The best thing about Facebook is that if someone likes your product then they can share it on their timeline which in turn is visible to his/her friends thus expanding your customer reach without spending any fortune. It popularizes your product which in turn makes people visit your original site to look for other products and services offered by you. Most companies generally share links to their site, which directly leads the customer to their original site upon clicking, from their Facebook page. Social media marketing
is cheapest and one of the most effective way to generate traffic on your site. I think it is now easy to understand why Facebook is best way to generate traffic to your new website as well.How to drive traffic to your Facebook page
If you are driving a business and haven’t created a Facebook page yet then you are about to lose ranking because of losing user’s attention. Almost 1.8 billion people are using Facebook so it serves a best platform to drive traffic to your Facebook page.
Creating Facebook page is free so it gives an idea for how to get traffic from Facebook for free. You should also use like, ad, and feed tools to increase or drive more traffic.
Several ways to drive traffic to your Facebook page:
- Promote Facebook page on other social network.
- Promote Facebook page on blog.
- Send emails to subscribers.
- Involve with Facebook groups.
- Involvement in exchange of Facebook page.
How to get website traffic from Facebook
If you are involved in or driving a business then the big question arises as how to drive traffic to my website using Facebook. And if you are new in a business and going to create a website then the best way to drive traffic to your website is by promoting it on Facebook. But of course you are messed up in your head right now with a big question that how to drive traffic to my new website from Facebook. Now don’t play with other tricky and risk tasks, just follow these points to drive more traffic to your website:
- Create a powerful and effective content.
- Share the content on Facebook to increase awareness brand identity among users especially a new starter.
- A regular optimization of Facebook post is necessary to increase ranking.
- Use almost every Part of Facebook to drive traffic to your website from page to like button and from news feed to ads feed, everything.
- Publish engaging content.
- Optimization of landline pages.
- Create Facebook ads to attract specific groups towards your website.