As the population is increasing the need for school will increase day by day. Especially play school.Play school is not less than a start up business and the marketing strategies which schools need to opt should be the strategies which the startup or any other business should use.
Here are some following points which would be best way to market play school-
1- Infrastructure-
The ambiance of the school should be according to the design which can make children happy. As the play school is all about kids and children so the ambiance should be colorful, full of cartoons which kids like but with things which can gain attention of the kids so that they could learn while watching the ambiance only. Otherwise a dry environment can make a spoiled children’s mood that can affect the play school in many ways.If children won’t be happy in the school and even if the school is doing lots of marketing then also the schools will not be able to grow in the best way.
2- What child wants-
Teachers play a crucial role in the growth and development of children , only a teacher can know what a child wants in the school. So if the play school has the best teaching staff then hardly the school needs to do with its marketing. If the staff will be good children will themselves reach home happy and will keep talking about the school in front of everyone or they will keep talking about teacher in front of an audience which will lead to mouth to mouth promotion.
3-Interesting School-
Kids nowadays get bored very easily and to make them go with their studies the school always thinks innovative and creative ideas of events or other entertainment stuff to make the child happy. Play Schools organise events like dance competitions, drawing competitions and other such events which help children to get away from his or her stage fear. Schools try to invite parents and people from different locations which lead to mouth to mouth marketing which is the best and most effective way to market schools.
4-ATL –
Above the line marketing strategies can have undifferentiated segments which is commonly known as mass marketing it also help is targeting the need of message to the audience as play schools can use atl by spreading their message on tv, Cinema or Radio but the small scale running schools wouldn’t be able to do atl activities as the investment is very high, it one way communication in nature and it is difficult to measure ROI through it. Overall only schools working on large scale can use atl activities.
5-BTL-
Below the line marketing strategies or BTL marketing strategies have the segment targeted and it’s more of a direct kind of a marketing.In this kind of a marketing the message is highly targeted so this can be the most effective for play schools. Schools can promote outside the home or via internet or in many other ways by following BTl marketing strategies.This is best from of marketing for small scale schools also because the investment is very low, it also include two way community which will lead to solution to customers as and when required.Play Schools can also measure there ROI when they will be using BTL marketing strategies.Not only this the combination of BTL and ATL can also be used by schools to be best in the market.
6-Personalised attention-
Personalised attention should be given by schools to the students they already have in their school and they have taken admissions. Play schools can restrict the admission of kids so that all the kids can get equal amount of attention.Or schools can opt some methods or models for teachers where they can restrict student ratio for every teacher.Personal attention will lead to good students development of skills which will lead to growth of children in positive ways and if the school children will be growing in a great way then the school won’t be needing any marketing strategies to promote its school.
7- Parents feedback-
The feedback of every work makes it perfect as when we get the feedback and know our mistakes we rectify it and after all the rectification we do our work in a perfect way.When it comes to running a play school kids play very important role in it but also the parents of those kids play a very crucial role in success of any play school.While marketing the play school if the school will take care of parents feedback then it will give the school right direction to move its school in a right way.
8-Discount offers-
Discount is the element which can help any business to attract more and more audiences. So if schools will provide more and more if discount offers but for a limited period of time on many things like admissions , extra curricular activities or on events and many more It will always attract more audience. Discounts are the part of btl activities but it’s the most amazing and Popular and effective when applied to businesses.
9-Make it a brand-
Making a school a brand is very important if play school has a vision of expanding it worldwide or internationally. Designing a catchy logo with a very catchy line that describes what school is aiming will lead school to a brand. The same logo can be used across the world for all the branches which will help people to recognize it more and this will help schools to build trust among its audience.
10- Brochures–
Brochures and hodgins are the part of Atl or Btl marketing strategies but it is also the most important for small scale schools and big scale schools as well. Printing brochures and distributing them in a creative way to your audience can spread your information to mass reach. Play schools can put brochures in newspapers which is the most effective way of doing the promotion as newspapers are read by each and every individual so the chances of reaching the play school brochure is much higher.