Rakesh Sheth launched & Stirred cocktail mix in Gurgaon

RAKESH SHETH

Founder &Stirred

Rakesh Sheth, a Mumbaikar settled in Gurgaon, has an experience of 15 years of marketing and managing brands for some of the biggest names in the alcoholic beverages industry, Then in 2013 he decided to carve his own niche in the industry with & Stirred

With an ‘Always wanted’ spirit to launch his own brand, he identified a gap in his favorite category- the need for flavour. After two years of research, lot of travel, several experiments and untiring efforts in getting the right assembly, he launched

& Stirred cocktail mix, the simplest way to making a cocktail, anytime, anywhere. 

A graduate of NMIMS( Narsee Monjee Institute of Management Studies) and having worked with names like Diageo and Coca Cola, Rakesh has expertise in both spirits and what can go best with them, while being a great marketer. Therefore, Rakesh Sheth is an example of a great market disruptor after bringing a one of its kind brand in India. 

&Stirred is the brainchild of Rakesh Sheth who realized the need for ready to drink mixers is the need of the hour for growing house party cultures and lack of options for those who settle for usual premix beverage.

 &Stirred is a brand with a promise to enhance ones home drinking experience through its simplest, most convenient and great tasting mixes. What started with just mixers for white spirits, they have now widened their tastes to wine as well. 

Available in ready to pour and drink forms, the concoctions can be used as both mocktails and cocktails which helps include even the non- drinkers of a party by making them flaunt their delicious, non-spiked version of the same. Overcoming barriers like the lack of know-how of cocktail making, the difficulty to make them, and not having the right ingredients to make them,

&Stirred just needs a spike of your preferred spirit, ice, and garnish to be enjoyed with friends and family. 

The mixers are currently available in these flavours- Bloody Mary, Mojito, Margarita, Cosmopolitan, Pina Colada, Kamikaze shots, and Sangria. 

Bhanu Garg: