Proper implementation of mobile SEO is among the things your business will need to place an emphasis on this year. If you have not been paying close attention to recent mobile SEO developments, you may have missed out on AMP (Accelerated Mobile Pages).
AMP, an open source initiative, was developed with the sole aim of enhancing the performance of ads and content marketing being viewed on mobile phones. It is basically a digital gift from Twitter and Google, who are the lead backers.
It seeks to help website owners improve site loading times on tablets and Smartphone’s. Recent statistics indicate that Accelerated Mobile Pages helps to enhance website loading times by up to 70%.
This is despite the fact that not many businesses are using it. The following is a look at some of the things you may not know about AMP:
1. All Businesses Will Benefit Greatly from Using AMP
In the course of learning about AMP, you may have made the assumption that it is only ideal for certain kinds of websites or businesses. Chances are that you have come across information online, stating that publishers are the most likely to benefit from this new development.
Although AMP comes in handy when you are publishing extensive editorials and long articles, it is a process designed to assist all website owners. Today, you will find many businesses depending on AMP. And the good news is that AMP does not have much effect on web design pricing.
The reason you should consider using AMP is that Google is today giving precedence to websites that have implemented it. For your website to be highlighted at the top of mobile-based search results, you will not have any other option but to start implementing this code.
You can easily get things started using pre-established templates. Nonetheless, consider having a professional do it for you to guarantee that it will properly.
2. Google Quickly Caches Mobile-Based Pages
Google is increasingly looking to assist businesses by ensuring that their technologies are simple and easy to use. As such, those of you considering implementing AMP stand to enjoy even more benefits.
What Google is doing is ensuring that it gets to automatically cache all mobile pages. Once done, it then proceeds to serve these pages to the mobile and tablet users.
The good news for those implementing AMP is that it will not take long for them to be ranked. The same can, however, not be said for those that opt to use standard web pages.
If for any reason, you find that you need to refresh the AMP cache, Google will provide you with a URL that will tell the AMP to automatically refresh your cash. The refresh will immediately show up on mobile browsers.
3. AMP Works Fast to Improve UI and UX
An important aspect related to AMP is its ability to pare down various programming functions to enhance readability and speed. The AMP provides a variety of functions and features that assists in improving things such as the UI and the UX.
Internet statistics continue to indicate that mobile users are likely to give up on a website if it takes more than a few seconds to load a website. Although this may sound unreasonable, the reality is that this same group of users is not going to wait around if your website does not have a good user experience and interface.
AMP, therefore, helps improve your user experience and makes your website more attractive to potential advertisers. More people will want to advertise on your site after noticing its efficiency.
The same principle applies to the user interface, especially if your business is in the e-commerce industry. Users should be able to find the information they need fast, including being able to perform product comparisons with ease.
4. Your CTR Rates Will Improve When You Use AMP Symbols
Businesses that depend on organic search results have to do everything they can to make sure that users will click on their links. Users find it easier to click on such links when they establish that your business is, in fact, using AMP.
The notable thing here is that your website will have a symbol noting that it is reliant on AMP. All online users need to do is look for a little label denoted by a lightning bolt.
Existing evidence of Accelerated Mobile Pages helping with the Click Through Rate include Wired, which is a leading company noted a twenty-five percent increase in its CTR after implementing AMP.
Summary
When it comes to SEO, your business cannot do without any of the features highlighted above. Business competition has today become more intense than it has ever been before. As such, it is high time that you took AMP seriously if you hope to compete with other websites in your industry.