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What is Scope in Brand Management, Opportunities in the Corporate

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What is Scope in Brand Management, Opportunities in the Corporate

In this race of competition, every company wants to present their product differently, and this is why there is a lot of demand for such professional courses now. Every company wants to branding their product in view of the customers’ demand so that their product is most suitable in the market. This art of branding your product differently is called branding. Brand Manager plays a key role in this process of branding. So today we are telling you how to make a career in this field.

An idea that changes your world ‘or’ some stains are good ‘These slogans are such that children and adults are on the tongue of everyone. If they are asked about these slogans, they will easily tell which product is slogan. In reality these slogans are not, they are branding. There is only one sample of how a brand (product) is being branded and transported to the masses. Today’s time is such that ‘what looks, sells itself’. In such a competitive era, in today’s competitive era, all small and big companies are using the branding to make their products forward and are working to accomplish these tasks, the company’s brand manager and the brand management team. The increasing use of branding has created brand management as a better career option for the youth. In order to present their product in a different style, it requires branding. Under this, the company wants to present its product in such a fashion so that it becomes more and more people in the market.

Competition increased demand

Demand for professional courses related to brand management is increasing day by day among students. From this, the opportunities associated with the curriculum can be easily estimated. Many educational institutions have started to teach brand management as special subjects in their management courses.

Key areas

The key areas covered under the brand management are Market Research, Analysis of Marketing Trends, Consumer Demand, Brand Launch and USP, Brand Research, Brand Promotion and Distribution. These are all professional tasks in the areas of brand management.


To become a brand manager, it is important to have a degree or diploma course in brand management or management. Different courses are being conducted for this in many institutions of the country. Many management institutes in the Indian Institute of Management (IIM) do not have a two-year degree in Brand Management Specialization, but a one-year post graduate certification in brand and advertising management course is being conducted in IIM Tiruchirapalli.

Short-Term Certificate Courses Also Available

IIM Ahmedabad, Bangalore, Indore and Kolkata are conducting Short Term Certificate Course of Brand Management. Many private institutes are operating their courses in Bachelor, PG Diploma and Advanced PG Diploma in Brand Management Specialization. Apart from this, all the students doing MBA courses for management in most institutions across the country are essentially studying brand management as a paper.

Must be creative

To become a successful brand manager, it is important to have a Creative Mind. Ideas are important in this field. On the basis of this, new plans can be made in the company. Ideas prove to be more effective when they also have creativity. Apart from this, planning like promotion of market research, analysis, sales and product promotion is also important for this profession. From time to time, surveying about the product in the market is also a part of the work.


Brand Manager receives monthly salary of 30 to 35 thousand rupees in the initial round. After a few years of experience and progress, the salary goes up to 50 to 80 thousand rupees per month. The country is not fully developed fully industrialized. There are still plenty of prospects for new companies and there are persistent efforts to attract them through FDI. In such a situation, the rise in the salary of brand managers on the arrival of foreign companies is abound.

Essential qualities

Good communication skills are the first condition in the brand management profession. In fact, the work of the people associated with the brand is to make the image of their product better in the market. This work is not possible without communication skills. Similarly, logical brains are the second essential condition of this profession. This entire profession focuses solely on market research and rival companies trying to prove themselves better. Therefore, it must also come to work with alert mind and logical thinking.

The possibilities

After studying brand management, you can work with joining the brand manager or product manager FMCG companies and catch the needs of the consumers and the pulse of the market, you can also start your own consultancy.

Opportunity to work abroad

Youth working in this field get an opportunity to work in foreign countries other than India. There, they get many times more money than India. At the same time, there are young people who have successfully completed Brand Management course, Hindustan Lever, Mahindra & Mahindra, Godrej India, Sun Pharma, Alchem ​​Pharma, Aditya Birla Group, Reliance get jobs easily.

Related institutions

– Indian Institute of Planning and Management, Delhi
– Indian Institute of Management, Kolkata, Ahmedabad, Bengaluru, Lucknow and Indore
– Indian Institute of Science and Management, Ranchi
– SP Jain Institute of Management and Research, Mumbai
– Symbiosis Institute of Management Studies, Pune

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