Introduction
A website is the face of your business. So, the reputation of your business will be directly proportional to your website’s reputation. Hence, it becomes very important to add only the right elements to your website. Integrating the right elements can be a daunting task, especially when trying to incorporate business goals, branding, and business objectives.
We have been in the website designing industry for almost a decade, and we have seen that if a website is designed with users’ experiences in mind, the end product brings in high conversion and more sales.
According to web design Singapore, with little consideration over the website design the elements used, you can make your website even better than it is now.
Key Elements Of Effective Web Design
While working with different clients, we had the opportunity to observe how small web design changes can bring big results. Every website can be tweaked with a few web design elements that can give it a new meaning and a new look.Here, we have put together a list of key elements which we find really helpful and feel you all start doing the same.
1. User-Friendly Web Design
When you are designing your website, you need to consider your audiences. Easy navigation helps the user engage more with your website and influences whether your website is successful.
Making your website user-friendly also boosts your SEO presence. If your visitors are bouncing off your website, it sends the wrong message to the search engine. Search engines start considering your website non-relevant to the users, and as a result, your organic ranking suffers a lot.
To restrict your website from losing organic rankings, consider adding these web design elements.
- Home page with smooth navigation.
- Site search option.
- Simple design.
2. Mobile Responsive Design
We are living in a digitalized era where society is slowly shifting to a mobile-optimized society. Today, more business is taking place on smartphones than traditional internet devices.
Hence, having a mobile-optimized website keeps your users engaged for a longer period of time. In fact, with a mobile-optimized website, you get more users database to do your business.
The importance of mobile-optimized websites can’t be stressed enough. More than 57% of the people think they will go for business having mobile-optimized websites every time.
With mobile devices accounting for almost 70% of total browsing time, it is important for businesses to adapt to mobile-optimized websites.
3. SEO Optimized
SEO is one of the pillar factors that influence the success of any online business. Yet, we see people ignoring the impact of SEO and designing their website without SEO consideration. With hundreds and thousands of same industry websites present in the market, it is important that you optimize your website correctly.
What is an SEO-optimized website?
An SEO-optimized website is designed, taking the search engine action into consideration. If your website is SEO optimized, search engines find it easy to navigate and crawl for the information.
Although this aspect is a bit more technical, it certainly affects your websites ranking on the search engine result page.
4. Loading Speed
What is the first thing anyone notices when they enter your websites? It is the loading time of your website. The faster the loading time is, the more credible your website becomes. People hardly visit any website the second time with slow loading speed.
Internet users are accustomed to getting everything fast and immediately. Hence, if your website or web pages take more than 3-5 seconds to load themselves, users start looking for other alternatives. In fact, in a study, it has been seen that more than 40% of the traffic bounce back for the slow loading speed. That is almost one out of two!
Hence, it is important that you ensure the
speed of the websites and prune out all the necessary stuff that is adding time to the loading speed.5. Call-To-Action Buttons
Call to action are the keys to redirect the website traffic to your business pages. Users will not use their minds and look for the right button to help you with your business. You need to have the call-to-action button in clear vision and make them take action.
A call-to-action is simply a way for the visitor to take the next action. If you do not have any call-to-action button on your website, the audience journey might end at visiting your website. Ultimately, not helping you achieve your business goals.
Hence, use the right call-to-action buttons at the right place to help the audiences take the next step and complete the sales funnel.
6. Compelling Content
A website alone is not enough to increase sales for your business. You need to have compelling contents that add value to your readers’ and visitors’ lives. You just remember that people are always looking for useful information, and 38% of people will simply leave your website if you cater to some lousy content.
Hence, it is important to craft contents that are informative, helps the visitors, builds trust, and establishes you as an expert in the industry. Anything on your website that is there for the audiences can be considered content. Blogs, Articles, Vlogs, podcasts are some, to name a few.
The formatting of your content also matters. Remember, you are creating content for two entities: people and search engines. Content is for people, and formatting is for search engines for easy crawling.
7. Aesthetically Imagery
Aesthetic images entice consumers. In fact, aesthetical images make your website more user-friendly. Adding high-quality, relevant, and appropriate images helps businesses show off their product and services in the most effective manner.
High-quality images also help the search engines to identify good websites and relevant to user searches. Hence, adding high-quality images will boost your websites as a whole.
Final Tip
Building an effective website is all about overall usability and user-friendliness. Remember, you are creating your website for your audiences and consumers and not for your business. Hence, it is important you take the audiences’ preferences while developing or creating your website.
Your website is a digital home for your business where every consumer can visit 24*7. Hence, your front door must be attractive enough to grab audiences’ attention.