Career in Marketing Management

Career in Marketing ManagementCareer in Marketing Management

Career in Marketing Management

About Marketing Management Courses

In the 21st century, marketing management courses have become very essential for the promotion and dissemination of products and services for customers and for the development of professionals, industry, business houses and even the service sector. In current economic environment, there are many benefits of doing marketing management courses. Marketing professionals are required to find and market business opportunities in the unexplored market and pre-established markets. The ability to convert customers from marketing management courses to customers, product promotion, and customer value of goods Knowledge of how to perform tasks like scheduling etc. is obtained.

Marketing management involves various tasks and is a continuous process. Let’s look at the extensive work done by each firm.

What does a marketing manager do?

The marketing manager takes care of all the tasks involved in marketing a product or service. It serves as an important link between various departments like manufacturing and finance and explains customer expectations. They do research to understand customer expectations and after the product is ready, make sure that the actual product meets the requirements of the customers. In some cases such as designing and planning effective pricing strategies and distribution networks, the role of marketing manager is very important in meeting customer demands.

Types of marketing management courses

Specialization in the field of marketing management can be selected after passing the 10 + 2 exam.

After 10 + 2 level there are 2 types of courses in which you can take admission. The first is known as diploma course while the other is known as undergraduate course. The primary difference between these two is the time involved in the completion of the courses.

Let’s have a look at various courses of marketing management

Diploma in Marketing Management

The Diploma in Marketing Management focuses on providing basic level knowledge and skills related to the domain of marketing to the candidates. The duration of this course is 1 year.

Undergraduate courses in marketing management

Undergraduate course in Marketing Management is known as BA / BBA (Marketing Management). The BBA degree is awarded by private colleges and universities while the BA degree is usually offered under courses conducted by state universities like Delhi University. The duration of these courses is 3 years.

Post Graduate Courses in Marketing Management

Post Graduate course in Marketing Management is known as MBA / MA in Marketing. Generally, specialization in marketing management is offered in the second year of MBA courses. Some MBA institutes also offer full courses in marketing field. The duration of post graduate courses is 2 years.

Doctorate Course in Marketing Management

A doctoral course in Marketing Management is known as Ph.D. While doing PhD in Marketing Management, such important topics are selected for research with the help of which unprecedented contributions can be made in the academy and industry. The duration of the doctoral course is usually 3-4 years. But this may vary depending on the timeline allotted by the university / research guide.

How to get admission in marketing management courses?

The admission process can be an interesting process and if a student is not aware of the basic information related to it, then it will probably be a little difficult for him to get admission in a good or favorite college. For this, they should keep sufficient information about the eligibility criterion and entrance exam for admission in the college so that they do not face any problem at the time of admission.

Eligibility Criteria

Diploma level

Candidates interested in diploma program should have minimum 50% marks in 10 + 2. Students of any stream can apply for these courses on or before the last day of the entrance exam.

Under graduates

For undergraduate courses, students should have minimum 50% marks in 10 + 2. After this, the students are required to appear for the entrance exam of the respective university or institute in which they wish to apply.

Post graduate courses

For Post Graduate courses, a candidate should have an undergraduate degree from a recognized university or college with minimum 50 percent marks. After this, they are required to appear for the entrance exam of the respective university or institute in which they want to apply.

Doctoral course

In order to earn a doctoral degree, a candidate should be a post graduate with at least 50 percent marks from a recognized university or college. After this, the candidate should be present for the entrance exam of the relevant university or institute in which he / she wants to apply. Is required to be.

Entrance exam

The entrance exam is the gateway to take admission in the college / institute of your choice. Most institutes give admission in various courses on the basis of the index obtained in the entrance exam. Therefore, students must have complete knowledge of entrance exam at every level.

Diploma level

The entrance exam for admission in diploma level courses is conducted separately by each state. The entrance exam of the state from which the student wants to take the course has to be given to him.

Post graduate level

  • DU Jet
  • IPMAT 2018
  • NPAT 2018
  • Symbiosis entrance exam (SET)
  • AIMA UGAT 2018
  • GGSIPU CET BBA 2018

post graduate

  • CAT (Common Admission Test)
  • AIMA-MAT (Management Aptitude Test)
  • XAT (Xavier Aptitude Test)
  • IIFT (Indian Institute of Foreign Trade)
  • SNAP (Symbiosis National Aptitude Test)
  • NMAT by GMAC
  • CMAT (Common Management Admission Test)
  • IBSAT (IBS Aptitude Test)
  • MICAT (MICA Admission Test)
  • MAH – MBA / MMS CET (Maharashtra MBA Common Entrance Test)

Doctoral course

Research Management Aptitude Test R-MAT

Symbiosis University PhD Entrance Examination

Ugc net

  • XIMB-RAT (Research Aptitude Test)
  • IIIT Delhi PhD Admission Test
  • Faculty of Management Studies (FMS), Delhi University PhD Entrance Test
  • Aligarh Muslim University PhD Entrance Exam

Indira Gandhi National Open University (IGNOU) Entrance Exam

Sub Specialization Subjects offered to Marketing Management Graduates

Under the various sub-specialization subjects in the domain of marketing, students are endeavored to create such market-oriented candidates that each industry is willing to offer their jobs without any conditions. The sub-specialization subjects given below. Marketing domains are taught in –

These specializations are widely taught in marketing institutions. Choose your niche and specialize in these domains:

Consumerwear

This course throws light on psychological, emotional and physical factors and motivates the consumer to buy consumer goods and services. The aim of this topic is to provide technical knowledge that enhances understanding about consumer attitudes and behavior.

Digital marketing

It is the latest topic that is being preferred by almost all institutions these days. This topic provides a detailed understanding about topics like social media marketing, search engine marketing (SEM) and content marketing to increase the visibility of business and brand in online media. Does.

Marketing research

The mainstay of marketing management is research. The goal of all this specialization is to increase the skills that can be used to collect, analyze and then interpret the information that can be used to meet the demands of consumers or industries.

Rural Management

Tracing obsolete market space is a challenging task to infiltrate rural and remote areas and make profits. Thus, the aim of this topic is to provide an understanding of the nuances involved in tapping rural markets and bringing maximum revenue from those areas.

Retail marketing

Retail marketing fully serves to provide a detailed overview of the organized retail landscape of our economy. The aim of this topic is to transform the largely organized retail field which has no contribution to GDP. It opens many doors to develop an understanding of various retail models and new developments in the field of retail across the world.

Top institutes for marketing management courses

There are many institutes that specialize in marketing. But due to its state of art infrastructure, placement service, qualified faculty and research work, the demand of many institutes is quite high among the students.

Names of some top institutes based on the NIRF rankings conducted by MHRD every year based on the above mentioned standards

Serial Number Institute Location

1 Indian Institute of Management Ahmedabad

2 Indian Institute of Management Bangalore

3 Indian Institute of Management Calcutta

4 Indian Institute of Management Lucknow

5 Indian Institute of Technology Bombay

6 Indian Institute of Management Kozhikode

7 Indian Institute of Technology Kharagpur

8 Indian Institute of Technology Delhi

9 Indian Institute of Technology Roorkee

10 Labor Relations Institute Jamshedpur

Career prospects in marketing management courses

Making a career in the field of marketing management is not a difficult task. After taking admission in the desired courses, students are required to develop only a few skills which students can achieve with a little hard work. Marketers give more importance to candidates with good communication skills so that they can easily impress their customers with their words.

Let’s take a look at the popular job profiles and salary prospects offered to professionals doing marketing management in various institutions.

Popular Job Profile offered to Marketing Management Graduates

There are a lot of jobs available in the market for a marketing management graduate. In every industry or profession, marketing manager is required to promote product and service. Development of any business is not possible without a marketing manager.

Below is a description of some popular job profiles that can be obtained after earning a degree in marketing domain –

  • Marketing Manager
  • Marketing Research Analyst
  • Advertising and Promotions Manager
  • Social Media Manager
  • Product / Brand Manager
  • Media Planner
  • Sales Manager
  • Public Relations Specialist
  • Meeting / Event Planner
  • Marketing Coordinator
  • Customer Service Representative
  • Sales Representative

Salary Prospects for Marketing Management Graduates

Salary is an important parameter in one’s career development. Along with experience in marketing domain, there is a wide increase in salary. As the experience increases, the salary also increases.

Here is a description of the salary normally given to Marketing Management Graduates:

Level salary in organization (in INR Lakh)

Entry-level 2 – 10

Mid Career 3.5 – 12

Experience 4 – 15

Late-career 6 – 25

Source: Pay Scale. com

Top companies recruiting marketing managers

Marketing professionals always have a golden opportunity to work in companies with big brands. As their experience increases, the opportunity to work in a big brand becomes more available. There are some companies in India that give experienced and professionally smart marketing managers unconditional jobs. Some of the best companies have been described below, in the hope of the golden development of their career, the candidates doing marketing management can make their career path easier by applying.

  • Bharti Airtel
  • Hindustan Unilever
  • Sony India
  • PepsiCo
  • Vodafone plc
  • Tata Motors
  • Hero Motor Corp
  • LIC
  • Colgate Palmolive
  • Maruti Industry
  • Nestle
  • Mahindra and Mahindra
  • L’Oreal India
  • Volkswagen
  • Johnson & Johnson
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