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Understanding the importance of SEO

The most important aspect of SEO is to make your website be visible easily for both users as well as robots that run the search engines. Although search engines presently have become highly sophisticated, they still cannot tell apart a website like a human being can. With SEO robots can figure out what the webpage is about and how it may be useful for users who are seeking the same things.

But many naysayers have a common argument about SEO service providers:

As an SEO company in Gurgaon, we often hear the following statement:

A smart engineer would never create a search engine that will require websites to follow a bunch of regulations and guidelines so that they can get ranked or indexed. Anyone with even a pea-brain these days would create a system that can crawl through any sort of architecture and getting past any amount of hidden complex code. And still figure out the best way to give the most relevant results and not just the ones that have been optimized’ to do so by so called “search marketing experts!

But that is not what it is about!

As a human when you post the photo of your family dog,, you can understand it is a black dog, looks like a Labrador breed and can play fetch perfectly at the park. But to an algorithm without any such sophisticated fabric of understanding it is impossible to understand what the photo is about.

So, how will make the AI understand what the photo is of?

With effective SEO services in Gurgaon there is a way to help the webmaster find clues about the webpage and provide the engines with reasons to list the content. In fact, having a proper structure to the content is one of the key components of SEO.

You must realize both the abilities as well as the limitations of SEO with search engines, which will allow you to create, format and annotate your website in a easily digestible way for the search engines. Consider being invisible to the world without the existence of a search engine for your website!

However, Search engine technology comes with its own share of limitations, and we as Best SEO Services in Gurgaon, know what they are:

All major search engines operate on the same principles. There are automated search bots that crawl the web, they follow links and index the content in huge databases. The way they can accomplish this is by using their magical artificial intelligence. However, modern search engine technology is still far away from being powerful. They come with several technical limitations, which create massive problems in both rankings and inclusions.

Here to help you understand them best, we have listed a few:

As one of the top SEO services in Gurgaon it is our motto to ensure these limitations do not creep into to your business websites and tamper your visibility.

Search engines cannot complete online forms:

Search engines cannot do online forms that involve logging in and so many a times content hidden behind such things are not visible to them.

Duplicate content confuses search engines:

Often websites that use CMS (content management systems) often use duplicate content of the same page and this becomes a major problem for the search engines to find as they are always seeking for completely original content.

Coding blockage:

Due to errors in a website’s crawling directives i.e. robots.txt can cause blocking of search engines entirely.

Bad linking structures:

If the linking structure is not understandable for the search engine then they cannot reach all the website content. Link fixing is a major part of our job as a SEO service company in Gurgaon.

Non-text content:

Although these days search engines are getting better at reading and understanding non-HTML texts, rich media format content is still difficult for search engines to recognize. This may include text in flash files, photos, audio, video, and other plug-in content.

As one of the Top 10 SEO Services Company in Gurgaon, we address problems matching to contextual queries as well:

Like for instance:

  • Confusion with Language and internationalization subtleties.
  • Incompatible location targeting
  • A dubious contextual signaling
  • Use of massive uncommon terms


Being among the Top SEO Services Company in Gurgaon we strive to make sure your content gets visibility. We offer the most search engine friendly, technical website development thereby standing to offer the maximum return on investment in SEO services in Gurgaon.