10 Effective Ways to Use Social Media to Sell More Event Tickets

Social Media Marketing Online Business Concept

If you’re looking for easy ways to boost sales for your next event, look no further than the world of social media! Social media is an effective way to get the word out about events, as well as generate some buzz about them. 

You’ll need a set of strategies behind your posting schedule to maximize your event’s social media marketing efforts. For example, potential people attending your next meeting are now chatting on Facebook, but constantly posting about your event won’t necessarily be effective in getting them to buy tickets. Subscribers don’t find your updates enough – you also want to engage and convert them.

Social media has quickly become a major marketing platform for all types of businesses, but did you know it can also help you

sell event tickets online? In this post, we’ll look at the 10 most effective ways to use social media to sell more event tickets online.


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Have you ever wondered if it was possible to sell more event tickets using Facebook? Well, the answer is YES! And we will tell you how you can use this powerful tool to promote your event faster and more efficiently than ever before.

1.Facebook Events Feature

With Facebook Events, creating, managing, and promoting any event is easy. With this feature, you can use photos, videos, check-in, RSVP, invite, and reminders to set the stage for your upcoming events. Here are some other benefits worth mentioning about promoting events on Facebook. One such convenience is the discussion forum it creates for your business and the event attendees. People can comment and connect on the event page, which helps build a community related to your event brand. It also allows you to mass announcements to all the interested visitors at the event. The Facebook event tracking feature can also benefit you in many other ways. First of all, keeping track of the lineup is very easy, which is essential to ensure that you are planning correctly until the event takes place. You can also see which guests declined or replied “maybe”. Why is it valuable? These metrics can be helpful when looking at your overall marketing plan. For example, have you noticed that certain age, gender, or demographic groups fall more often? 

You name it; there are many ways to break down this information to help you figure out who you should and shouldn’t be targeting for your events. Finally, Facebook can do a lot to spread the news about your event. All this information ultimately helps you sell your event tickets online tremendously. Creating a Facebook event is simple, fast, and instantly expands your reach without having to open a wallet. 

2.Facebook Live

Facebook live is one of the latest features available on Facebook. This feature lets users broadcast live videos from your Facebook page. Facebook Live is the most authentic and sociable way to deliver key messages to your audience; it is in the moment, as it happens, uncut and real. They are real people chatting and interacting with other real people. 

 Whether you’re going live via your phone or have invested in some fancy movie equipment, Facebook Live has the ability to connect to a variety of devices and cameras to ensure high-quality streaming easily.  You can use this feature to share information about your events. Facebook Live is a powerful way to connect with many prospective clients, convert them into event attendees, and sell more event tickets.  

3.Facebook Paid Campaign

Facebook is now the second largest ad network in the world. The goal of an event campaign is to generate revenue for your event and increase awareness of your event, all while providing excellent service to users! We’ve covered many Facebook users you can reach for events, but this just gets better: when creating a Facebook PPC ad, just like in Google Ads, you can create a Custom Audience for each Facebook ad campaign you use to create. 

 These targeting options are super-customizable, which means you can reach potentially interested event attendees based on their age, location, interests, interests, and more, giving you instant reach. The Facebook Ads features also provide great flexibility to the different ads you can create. Since Facebook Ads also run on Instagram and the Facebook Display Network, you have more scope and flexibility to create advertisements that reflect your event and event brand. In addition, Facebook ad personalization makes it easy to try out different ad formats and placements. This allows you to discover the most effective combinations that work for your target audience.

4.Facebook Messenger Bot

When you focus on advertising and getting more followers and likes, customer service is often an afterthought. Facebook is another place where potential attendees can ask very specific questions about events and activities. Of course, they’re already on your Facebook page, so the next step is to send them a message to contact you, especially if it’s the big button at the top of your page. 

 Failing to reply immediately or ignoring the message can leave you feeling frustrated or undervalued, leading to lower ticket sales and negative reviews and even causing someone to decide not to book. So it’s best to cover the bases and be readily available at every touchpoint. Thankfully, the Facebook Messenger bot makes this easy by working 24/7.

 You can understand a question, offer myriad answers without sounding mechanical, and even direct guests to specific web pages for more information. Chabot can also be used to personalize messages, send customized promotions, and guide prospects through a booking funnel that ends with a call to action.


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Among the Twitter users, 80 percent are affluent millennials. Organizers should use this crowd to their benefit, that is, to sell more event tickets.

5.Event Hashtag Creation

 Create the most appropriate event hashtag that will capture the attention of people who may want to attend the event. Creating a relevant and catchy set of Twitter hashtags is a perfect way of improving your chances of trending for your upcoming event. Your hashtags should be short, memorable, and fun. Hence, relevance is vital. 

 Your potential event attendees will use this hashtag before, during, and after, so you want to ensure it’s simple but still stands out. Each of the hashtags above is relevant to the event, simple, short, and easy to remember. Work with your team to develop the perfect hashtag and start including it in all your tweets.

6.Twitter Chat

Hosting a Twitter chat is a great way to promote your next event! A Twitter chat is a scheduled group meeting taking place only on Twitter. On a predetermined date and time, you engage with your subscribers and other interested parties willing to discuss a topic with them. 

 If you get the necessary traction, you’ll be rewarded for a defined period of time during which your followers will actively engage, be present on Twitter, and listen to what you have to say. In addition, you can use this chance to make a lot of progress in your event sales online by proving your fit.

7.Twitter paid campaign

Twitter is built for interaction. Whether you’re tweeting a political debate or letting people know about the fantastic event you attended just now, almost everything on Twitter is happening at the moment. The more interactions you have on a platform, the more likely you engage potential customers with your ads. 

 This is especially true for organic marketing efforts that allow users to interact directly with your brand. Twitter Paid Campaigns are a great way to promote your event. As a result, you get instant feedback, instantly showing what’s working and what needs improvement. As a result, you can refine your strategy to drive more engagement in real-time rather than after months of analysis and redesign. If you’ve ever wanted to pay a few dollars to get your Tweet shared, this is the perfect opportunity! Thus you can use the Twitter paid campaign to sell more event tickets.

If you are planning to hold a conference or other events, it would be a great idea to create a Twitter list to post about your upcoming events. Your followers will get notified about the event you are holding through their feeds. In addition, this will also help you to reach a larger audience and get a lot of people interested in attending your event.


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Instagram is one of the popular social media platforms to reach young audiences. In addition, event organizers can reap the benefit of this platform to sell more event tickets.

8. Instagram reels

Instagram is the perfect platform to share a photo or video reel to show off your event. The great thing about a reel is that it’s all about the visuals. Use the best tools to create a solid reel to show your brand or event. It allows you to share short video clips (up to 15 seconds) with all Instagram users. You can dub audio, edit videos, and add effects instantly before sharing your Story. The Video Reel will then appear on the subscriber’s feed. And these videos are also available on the Explore page for other Instagram users to see. In addition, you can easily promote your event with eye-catching captions and AR overlays. Finally, you can provide detailed information about your products and services using a combination of photos and video clips. 


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LinkedIn is a platform where many professionals often scroll through their feeds looking for opportunities and knowledge in their profession. If they find your event useful to them, they will be more interested in attending. Therefore, leveraging the LinkedIn channel to promote your event is essential. For professional event organizers, LinkedIn has a feature to create events for free where they can give every detail of their events like name, location, date, schedule, description, logo, and cover picture. Organizers can invite members from their network and sell more event tickets online.

9. Targeted LinkedIn Invitations

Through the LinkedIn events feature, LinkedIn helps professional event organizers to get the word out about their events and sell more event tickets. This LinkedIn event marketing technique is especially effective for recurring events. Your event LinkedIn group can help connect pre- and post-event attendees, giving them a central place to ask questions and facilitate discussion around event topics. 

 As an admin of your own LinkedIn group, you’ll be able to share company updates on events, links to registrations, and other event information. An often overlooked benefit is asking for direct feedback when planning event details using group polls and discussion threads. 

 You can use the advanced people search function to find people who might benefit from your event and media contacts who might be interested in covering the event. Potential event sponsors or people of my interest help you promote your event with their respective communities.


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Pinterest is the world’s fastest-growing visual bookmarking website. It has become a huge marketing platform for both small and big businesses. Many companies are using it as a way to promote their products or services. They post pictures, videos, and links to other sites on the internet.

10. Boards with exciting photos from previous events

Using Pinterest effectively for an event brand as a visual platform means producing high-quality, engaging visual content to share. If it fits well for your brand and aligns with your Pinterest marketing strategy, embeds your logo in a pin, so your branding doesn’t get lost in the repine shuffle. 

 Add good descriptions that can help you improve SEO and context to your images to encourage visitors to click on links. Consider including an image headline that reinforces your visual messages as well. Finally, be consistent with daily pinning, which is more efficient than creating a board and filling it all at once. And regular pinning ensures your content reaches a broader audience. You can create several boards and pin relevant images and posts from your previous events.

To learn more about Social Media Marketing read social media stories: A growth opportunity for your brand.

From the above discussion, we can easily understand how to use social media to build a community around your event and drive ticket sales. Social media has become a powerful and indispensable tool that individuals, businesses, and organizations use in daily and global activities. So when it comes to boosting online event ticketing, using different social media platforms can help increase attendance, ticket sales, audience engagement, and event promotion. Apart from promoting your event on social media, another popular method to increase your ticket sales is to organize your event in a good event ticketing system that has in-built promotional features and all other essential tools. These steps will get you off to a good start, so incorporate all the tips above! To start planning your event, learn about the best-performing channels you’ll use to promote your event and invest in those.

I am Rebekah Murray.I am working as a content strategist at EventBookings. I have 12+years of experience in the field of content writing. I am passionate about exploring and writing about events,
technology, marketing, and education-related content.


Bhanu Garg: