Xiaomi is a well renowned company based in China manufacturing a number of electronic products. Its products include a wide range of mobile phones, televisions, laptops, etc. Xiaomi also offers lifestyle goods like fitness bands, bags, trimmers, earphones and many more. 

India is a country of diversities. It has a different range of buyers who vary on a number of basis including financial classes, choices, educational backgrounds, etc. India has a number of villages and rural areas. People living in these areas need efficient gadgets in affordable prices.

The brand is famous worldwide, especially in the Indian market. India is a country having a number of remote locations. The company has also worked hard to promote its products to these areas of the country. Indian consumers prefer these products over others due to many reasons. The products are worth the price, easily available, dynamic, and easy to use. Xiaomi smartphones and fitness bands have garnered a lot of attention in India since their launch. 

There are 4 P’s of marketing – product, promotion, price, and place. Xiaomi has well analysed the Indian market and users to promote its products. The MI Note range is one of the best smartphones collections and has been the top-seller of the brand. The Chinese company, Xiaomi entered in India in 2014 with its Mi3 (via Flipkart) with a mission to score one of the top spots in the Indian smartphone industry. 

Let us have a look at the promotional tricks used by Xiaomi to create its significant place in the Indian market.

1. Flash Sale: Many brands have used discounts and other types of sales for selling their products, but, flash sale is one of the best marketing strategies used by any brand in India. The latest gadgets are made available during the sale. Usually, the products go out of the stock very fast due to large number of buyers waiting for the sale.
2. Wide Range: Xiaomi offers a lot of products like smartphones, laptops, bags, shoes, trimmers, etc. worldwide. These products beat goods from established brands. People can purchase all items from a single website. Its website serves as an e-commerce store itself.
3. Less Advertising: Good advertising makes a huge difference in the promotion, but Xiaomi hardly advertises its products. The products are generally purchased on the recommendation of others. Due to its vast number of users, others tend to believe the existing buyers and follow them.
4. Innovative Products: To make its significance in any market, a brand needs innovation and latest range. The Indian market is currently over-powered by Apple and OnePlus. These products are too expensive and need high maintenance. But, Xiaomi products have the capacity to beat these brands and make their own place among people.
5. Collaboration with online platforms: Online shopping is currently prevalent in the market. Xiaomi has partnered with e-commerce websites like Amazon and Flipkart to deliver products. The portals also use flash sale tricks adopted by Xiaomi to attract customers.
6. Price: People focus on budget products with maximum features. Xiaomi products are quite affordable. These are valuable for money. Unlike expensive Apple and Samsung smartphones and Sony Televisions, Xiaomi smartphones and televisions have multiple features within a limited amount. Its less costly gadgets are liked by the Indian consumers.
7. Customer Service: After-sales services reveal the actual condition of the brand. Xiaomi officials have focused on after-sales services. There are numerous service centres across the country to help the customers. The centres are spread in metropolitan cities as well as rural areas.
8. MI Community: Xiaomi has created a community of users called ‘Mi Fans’. The group constitutes of its users across the globe. It offers special facilities to them, which makes it different from other brands. Indian customers like the way it provides extra services to them.

A company needs hard-working employees to get the desired results. Xiaomi has the best of the employees who work efficiently to bring the company on the top of the respective markets. It has procured a special place in the Indian market. Its marketing strategies have proved its competencies to establish its worth in the markets worldwide. 

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