We often visit different grocery stores or probably any salons or any other place for availing the services of that place, right? Now, if you frequently visit that place you would have a membership card of that place. Don’t tell me that by no stretch of imagination you are able to come across that membership card! Now just push your brain a little and ask yourself that did you ever try to analyze the importance of that card? And do you even know what that card actually is? Oh! So I have hundreds of hands raised here! Yes, it is called a loyalty card. And what are the benefits that it provides? Any shots at this question?

1. AN EMOTIONAL CONNECT

We might be the master of our own thoughts but for sure we still are the slaves of our own emotions. We generally say that it takes years to build a relationship but a minute to destroy them. Similarly these loyalty cards help in retaining the trust of the customers in the brand. This emotional connect ensures continuous engagement of the customer with the company. And will profits flow in with this engagement? For sure, they are bound to flow in and that too in leaps and bounds!

   2. PROFITS ON BOTH SIDES?

Well, if you think that these loyalty cards are only good for the companies, then for sure you are mistaken, my friend. Just try to recollect why you made a loyalty card the last time that you shopped? To avail profits, right? So loyalty cards are a great source of awarding their die-hard customers with rewards and discounts in order to allow them use their brand in future as well. These discounts might surely drop bombshells on you, don’t they?

       3. LOYALTY PROGRAMS, WORTH INVESTMENT?

I’m sure your mind must be juggling with the thought that should our brand make use of loyalty programs or not. You must be having a bee in your bonnet will these programs fetch us any good? So here’s a piece of advice for you. Nothing in this world can replace the trust that your customers will have in you if you treat them with your loyalty programs. It helps in long term growth of your business. While you divert the traffic in your store, it still is very important that you ensure that your old customers keep coming back to you as well. And who knows they may even recommend you to others and help your business bask in the glory of success! So are you ready to get on the gravy train?

    4. INCREASED SALES

Did I just mention that loyalty programs bring heaps of benefits to both the company as well as the customers? Well then if that is the case, then just answer one question. Whenever we see profits flowing in, wouldn’t we continue to avail that service as customers? Of course we will, right? Similarly when these loyalty programs have a tier system and promote their customers on the basis of their engagements with the brand, it also increases the rewards of the customers. And a happy customer comes back again! And do you know what this customer brings along with him? Increased sales!

      5. COST EFFECTIVE

They say, stopping marketing to save money is like stopping your watch to save time. But did you know companies that the loyalty programs are one of the most cost-effective strategies for marketing? I’m sure you must be having a bee in your bonnet now that how can this be true. Well, let me tell you that the cost of securing a new customer is upto seven times more as compared to the cost of affording an existing customer. Isn’t that too big an amount? This is something that makes loyalty programs financially savvy. And wouldn’t that help in turning your business into a profitable venture?

In the end, I would say, be loyal with what you do, they will want to see it again and bring their friends too!

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