Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers for every season, and is currently growing at a 35% CAGR year on year. 

Max caters to family as its primary TG and Youth as its secondary TG. With Youth contribution to business growing by 68% every year, the brand engages with this target audience throughout the year. Max launched three IPR's in the space of modelling, design & acting, facilitating aspirations and democratizing fashion for the youth.