Twitter is one of the most powerful tools used for contemporary marketing. It provides space to build your personal brand and strategically market your services. This article will shed light on some of the things you can do to use Twitter for marketing purposes.
Optimize your Twitter Profile
You miss all the shots you don’t take. That’s true but it’s crucial to ensure the shots are accurate enough. The first step, therefore, is to optimize your Twitter profile. Your brand logo should be catchy and relevant to your business. Don’t forget to add in a crisp, brief, and eye-catching USP.
Try to include hashtags so that your page or content has better visibility because people usually search for popular hashtags and that’s why if you include them your chances of being stumbled upon improve. If you’re in partnership with notable brands, don’t forget to mention and tag them in the description. That’s one sure way to get maximum traction.
Test, Learn, then Test Again
Once the profile is all set up, the next thing to do is recognize the target audience. Remember, your tweets should always be organic. Now, what does that even mean? An organic tweet means to keep your videos 15 seconds or less, avoid images with heavy texts. Get creative and use videos with captions for a sound-off strategy.
The key here is to keep your page engaged. Experiment with different content themes and figure out which genre resonates with your audience. This obviously takes a lot of time but it’s surely rewarding. Try using a content calendar to plan ahead and keep a bank of ever-green tweets for rainy days. One example that usually works is to create a theme for each weekday, like “wholesome Wednesday”
Community Management
After the page has taken off, focus on community management strategies. You want to make this online space as engaging and entertaining for people as possible. The trick is to slip in your marketing message so it doesn’t seem imposing to the user. For that, you’ll need to get really creative so you better start working on the content.
You should also keep track of indirect mentions of your brand. That will help you gauge how much word-of-mouth buzz is afloat for your brand. Also, it’s always better to keep pre-saved responses for generic questions to improve response time. Response time and customer service are some of the most important pillars that can make or break your online marketing campaign.