Introduction

Public contact career is for those who have excellent communication skills and who are adept at meeting new people and communicating with them. This is a field where you have to know the mood of your listener and turn it in your favor.

The first gathering of public relations organizations around the world in Mexico City in August 1978 defined public relations as “analyzing public relations trends, projecting their possible outcomes, advising organizational leadership and implementing plans There is an art and social science to do that takes care of the interests of both the institute and the people. ” Knowing people, understanding and influencing their views is an important task by which you create a true and false image of a person or institution in the general public by using various media mediums.

Phased process

It is included in the course of public relations – you develop skills to understand public dialogue and psychology of people, which are helpful in the exchange of information. Basically its purpose is to understand the people and their communication needs. Most of the syllabus are similar to or contained in the mass communication syllabus and the emphasis is on developing communication capability with all technical knowledge. Simplifying technical knowledge is a challenging task here.

Most public relations courses cover the following topics:

• Introduction to public dialogue
• History of print media in India
• Electronic Media and Photography
• International Dialogue and Human Rights

Importance of information technology in the field of public relations

• Study of human needs and psychology

There may be some variation in syllabus depending on the college or university, but all subjects are almost same as the subjects mentioned above.

Debut

If you want to make a career in this field, first of all you will have to make a list of the colleges that conduct this course and also keep in mind how the course content of the college is. It would be better to enroll in colleges that conduct mass communication courses, as they are helpful in communicating with media professionals. After schooling, you can take a bachelor’s degree in public communication and post-graduation in public communication. Apart from this, after graduation in any discipline, you can do post-graduation in public relations. Some institutes also offer diploma courses. The major institutes in this field are – Xavier Institute of Mass Communication, Mumbai; Symbiosis School, Pune; And Indian Institute of Mass Communication, New Delhi.

Is this the right career for me?

To know whether public relations career is right for you, you have to know how skillful you are in talking to people and how much passion you have in working with the media. If you are a fan of reading and keep an eye on daily news and events, then the course of Public Relations and Mass Communication can prove to be the right option for you and if you are interested in technical subjects, then you are interested in Computer Science, Science, Finance and Can make career in field like accounting. But still PR course helps in increasing communication capacity of all. The pay scale of PR professionals would be as good as that of a marketing or IT professional.

What will be the cost?

According to the college level, the annual fees for a good PR course can range from 10000 to 40000. If your election is for St. Xavier, Mumbai, then you will have to pay Rs 12000 as annual fee. However, fees in private institutions are very high.

Scholarship

You can also get education loans from various banks for the course. You can repay this loan either by doing jobs or after completing studies. Nationalized banks like State Bank of India offer loans up to 7.5 lakhs.

Job opportunities

There are immense possibilities in various industries for PR professionals who have excellent level of communication and ability to convince people. Advertising agencies and marketing companies are always on the lookout for good PR professionals. Many PR professionals also take courses in photography or visual communication while doing PR courses, so that they get jobs easily in film-making companies.

In India, employment opportunities in this field are constantly increasing. Many big companies like Balaji Telefilms, Mukta Arts continue to advertise for creative heads and other creative positions on various job sites.

pay scale

According to the educational level and your qualification, you can get 15,000 and above in the beginning. If you start your career as the CEO’s secretary in a company, then you can get 2 to 3 lakhs annual salary. If you start a career as a communication professional in marketing or ad agency, you can get an annual salary of Rs 2.5 lakh. On the other hand, if you start as an anchor in a news channel, then you can get 30000 or more monthly salary. But to work here, you should always be ready to work in shifts and travel to different places. If you start a career in an IT company with technical or corporate communication, you can easily get a monthly salary of Rs 15000. You can also apply for sales or business development posts, all you need is excellent selling and communication skills. In fact there is no dearth of opportunities in this area.

Demand and supply

Good communication professionals are in demand in almost every industry. For example, nowadays, when choosing individuals for positions like HR Professionals, Software Professionals, companies also consider communication skills as a factor. There is always a shortage of good English-speaking professionals compared to the demand in India. Although the level of English has improved in the last few years, even the students of government school can speak good English. Hence the competition has increased.

Market watch

The development of PR profession has been unique in the last few years. Due to the opening of new TV channels, news channels, IT companies, BPOs / KPOs, the demand for PR professionals is at the highest level of its industry. PR Professionals are also in great demand in other fields like Hotel, Shipping and Logistics. They can get positions like receptionist to lobby manager and sales manager. In the last few decades, there has also been an incredible development of ad agencies. Becoming public relations officer in various government departments and companies can also be a good option. You can also manage to manage public profiles of some big and wealthy people. Therefore, the market for PR professionals is their choice at this time.

International performance

Indian professionals are employed in many big marketing positions in many countries. There is immense potential for communication professionals, especially in America. Many Indians are earning well by setting up websites and ad agencies there.

Positive / negative aspect

Affirmative

• There is a demand for students with good communication ability everywhere. Therefore, employment opportunities are very good for PR professionals.
• Pay scale is very good like other field professionals.

Negative

• Some PR professionals keep changing companies constantly in order to earn more money which could not provide stability to their career.

 

Role and Designation

On the basis of subject, public contact is a part of mass communication. Corporate communication, technical communication etc. are also similar subjects. In fact, all these subjects are related to each other. Therefore, there are immense career opportunities in every field for a PR professional, but only the need is to learn more and more with time.

Leading companies

Some of the leading advertising companies of India are:

• Ogilvy & Mather
• Jay Walter Thomson India
• Mudra Communications Private Limited
• FCB-Meteor Advertising Limited
• Rediffusion – DY & R

Apart from these companies, you can also apply for IT companies like HCL, Wipro, Infosys etc. Since these companies are also hiring corporate professionals having experience in PR field. You can also apply in news and other big channels.

Tips for employment

To make a career in public relations, you can follow the following suggestions:

• Apply for at least 7 to 20 companies.
• Choose the dates of interview and examination as per your convenience.
• Be ready to talk as much as possible because these companies want professionals with unique communication capabilities.
• In the beginning of career, take a flexible approach on the issue of salary.
• In the company in which you have applied, along with learning people skills and sincere improvement in it, express your desire to work in that company.
• Before going to interview, do thorough research about the company and its business.