Guest posting is a digital marketing strategy which is all based upon contribution to a host site. Since the beginning of the digital era, businesses online are finding new ways to reach their target audience and naturally market their product/service. However, everything has changed since the arrival of guest posting. As the name suggests, guest posting is about a guest who regularly posts on a site, typically called a host site as it hosts the blogs of the guest.
Guest posting is generally opted by businesses for a variety of reasons. Some people want high flow of traffic while others have their prime focus on backlinks. As an individual, you can even put on your social media profile’s link if you want to gain followers over there. The overall procedure of guest posting requires accuracy and utmost precision when dealing with SEO and hence, you can also take expert help from Guest Posting Services who have great experience in this field and can work wonders for your guest posts.
There was a time when pundits of this domain claimed the death of guest posting. They claimed that it was slowly and gradually becoming less-effective which created panic among many business owners. However, the primary objective of the claim was that if your post focuses too much on backlinks in an unnatural way, it is going to create a problem. If you have focused on the quality of your guest post and want to attain brand exposure and establish authority in the industry, it is more than a good tool for you! Guest posting is not dead, you just need to do it in the correct way.
One thing to keep in mind before proceeding to guest post is not to get involved in the link spam problem. Previously, people, as soon as they came to know about the relationship between guest posting and search engine optimization, started to look for sites which accept guest posts. Host sites received a flood of requests and to maintain with the overwhelming response, they started to accept guest posts from almost everyone. People included irrelevant and expired links just for the sake of traffic and SEO, which later was caught by Google and sites permitting such posts were severely penalized.
Now then we know what shall be avoided, let us also see how actually guest posting must be done. Following are some of the widely acknowledged guest posting tips that you can follow to maximize your chances of availing benefit.
- Do Your Research
Before sending a pitch for any guest posting site, you need to do your research and find out a number of things. You need to find the type of guest posts accepted by the site as well as check the posts that have received maximum attention from the audience. Try to reach sites whose domain resembles yours as it will allow you to have a similar target audience. Moreover, check for domain rating of the site as Google considers links from these sites as a symbol of trust and ranks them accordingly.
- What You Want
Why do you want to do guest posting? The answer to this question will result in your future. Where you are headed will be determined with the answer. Some people guest post to bring in traffic to an optimized landing page while others tend to go with this strategy to establish themselves as an authority in the industry. Moreover, you can create your bio in alignment with your goals so that it can look precise as well as concise at the same time.
- Track Backlinks Of Competitors
One of the most significant approaches followed by guest posting services is to track the backlinks of your rivals. There are many third-party services that can help you track your competitors. After you have known the site, you can send in your pitch to them. There are high chances of your approval as they already accept guest posts from your rivals. Moreover, they will be relevant to your niche only otherwise your counterparts wouldn’t be wasting their time over there!
- Send a Precise Pitch
After you have known the site to guest post on, you need to send a precisely written pitch to them. Send a customized pitch to the editor of the guest post. The editor might receive hundreds of guest post pitches in a day and it becomes a headache to deal with many posts, out of which the majority are poorly drafted. Henceforth, it is vital for you to draft a precisely written pitch that can catch the eye of the editor.
That was all about guest posting. If you want to take expert help, you can reach out to Guest Posting Services who are expert in delivering Quality Guest Posts. If you are aiming to have a High DA Guest Post, you can reach out to them as they can prove to be decisive for your business.