After launching Reliance Jio in 2016 a total of 700 million Indians are using the internet. And among them, 300 million are on social media either Facebook, Instagram, YouTube, or Tiktok. This makes each & every brand use the platform of digital marketing to reach millions of peoples in a cost-effective way. But the question is how do they do that? What is the basic Digital marketing process which makes them succeed? Today by the medium of the article we will learn step by step digital marketing workflow. So let’s begin.
- Making the Best & Cost-effective marketing Strategy (Imp.digital marketing process flow)
The foremost step in this process is to make a list of strategies that how you going to work. You should first have a detailed and effective answers to below questions :-
What is your goal? How much do you want from particular marketing plan? What types of challenges will you face? Who are your desired customers and how you would attract them? What will the cost you gonna bear? How are your competitors and how they are working? How much ROI you expected? If you have correct answers to all the above questions you are ready to work properly. And you will definitely out-stand the competition and surely get the best results.
- The building of an Effective Website Platform ( Initial step of Digital marketing process)
The website is the first impression of your business. The customer will trust you according to your website designing and structure. The information you display on your website should be clear, targeted and should focus your main work.
These are main features your website should have:
▪ Easy Navigation
▪ Search Engine optimized
▪ Mobile Responsive
▪ Responsive Design
▪ Easy-to-Update
▪ Fast Loading Now after you developed it should be live on the internet. For this, we need hosting and a hosting provider is the main aspect that has the responsibility of making your website run fast and perform better. Slow loading is the main aspect of why any user leaves your website. So Hosting should be best.
Bluehost, Siteground, Hostgator & A2hosting are some best hosting providers in the world. (If you are starting your website you should go with Bluehost it will provide you the best hosting service at a reasonable price)
- Generating potential traffic for business
After, You established your website on the world wide web. Now its time to get a potential audience to your website. This will make you understand the process of SEO in digital marketing and the power of social media.
This traffic generation method is the heart of the digital marketing process flow. The best results can be achieved in the below-mentioned processes:- Content creation (Very Important step in Digital marketing process)
Content creation is the first needed task you have to do on your website to get traffic. After the content is created or better I say planned there are 2 processes you have to work on, namely SEM, SEO & SMM
1: Search Engine Marketing (SEM) The search engine marketing brings you traffic from the different search engine results by increasing the website visibility in SearchEngine Page Results (SERPs). This method includes Paid Ads on Search engines Like Google, YouTube, Bing by the means of Cost Per Click (CPC) & Pay Per Click (PPC) campaigns.
The most and widely used PPC platform is Google Adword by which you can also run youtube ads. The Pay per click campaign charges you money only and only when anybody clicks on your link.
SEM strategy is one of the important and widely used aspect in Digital marketing process. 2: Search Engine Optimization (SEO) It is the process of writing search engine optimized blogs and articles to get ranked high on specific keywords having traffic on particular search engines like Google. SEO is the best way to get a high target user on your website. And the best way is that its free. You don’t have to pay anything to google or any search engine to rank your website.
The process of SEO in digital marketing becomes much important for small and growing businesses who want traffic on their website but don’t want to invest much in Ads.
Though Nowadays the blog writing becomes competitive if you work properly and in a technical way and write articles on specific keywords and optimize it properly you will definitely get high rankings and highly targeted traffic.
- Social Media Marketing (SMM) SMM is the most important and very cost-effective way of getting traffic to your business. And the price to performance ratio is one of the best in the digital marketing process. You would get highly targeted customers who would convert and buy your product and the investment is little less than other processes.
We use campaigns on social media platforms like Facebook, Instagram, Pinterest Twitter, and newly growing platforms like Snapchat and Tiktok. By the use of these platforms and creating ads and by showing them to the targeted audience according to your business. This will get you the best traffic that helps to grow your business.
- Convert Traffic To Leads And Leads To Sales
All the handwork goes in Vain if your Product doesn’t sell. Many times all the above work is being done properly but still, you don’t get the desired result. This only happens because there is a problem in your product representation that is why customers cant is able to make their decision.
The best way of doing this is:
▪ Build landing pages that high conversion rate and describe the offer to the user properly and he/she shall gain access to the offer immediately and receive an auto responder email that he/she has entered in your email marketing CRM strategy.
▪ Place Calls to Action (CTAs) all over the page so that it constantly reminds the user to interact with your product and buy it accordingly.
Conclusion
This is the Digital Marketing Process that we have been following and got the Best Results. Give the feedback that is it effective for you also. Write down your comments and queries we will reply to you ASAP.