It was Sara that sparked the beginning of Heads Up For Tails - a store dedicated to the four - legged members of all families. It started out in a small room at home and then, after countless exhibitions and pop-ups, we had our big retail start as a tiny kiosk at the Select City Mall in Delhi! It was huge at the time, it was certainly an important milestone. The company grew slowly, we took our time to get to know our new favourite furries (and their families) better. We learnt a whole lot, we met more people who were just as head-over-heels for animals as we were and we grew one store at a time. Before we knew it, we had 30 stores in 6 different cities and a few special pet spas as well!

Our journey has been eventful, filled with lessons and more love than we hoped for. We're proud today to see that we've built a company that chooses kindness over commerce, values relationships and trusts in the magic of wagging tails.

Pets are at the heart of everything we do here, they make our lives whole. With each collection, we do our best to honour them.