• We continue to push the boundaries of what is possible in our work
• We make products that are more efficient and functional than the ones we designed before
• We continually strive to find better and different ways of doing things 
• We challenge assumptions and existing ways of operating; find newer approaches and continually move out of our comfort zone

Joy

• We love what we do
• We are excited to learn and better ourselves
• We care intensely about creating joyful experiences for each other, our pets and our customers
• We are excited by new opportunities and the chance to showcase what we are good at

Impact

• We accomplish crazy amounts of work
• We are very results oriented
• We consistently endeavour to improve our performance and build trust amongst our stakeholders
• We are passionate about changing lives - for ourselves, our team, our customers and our pets

Commitment

• We show up on time, respect others’ and our own time
• A promise is sacred - so “we mean what we say, we say what we mean”
• We relentlessly work at mastering our craft, getting better at what we do
• When the going gets tough, we persevere and together find solutions