India's iconic denim brand Flying Machine has signed up Kartik Aaryan as its new brand ambassador. Flying Machine is India's first homegrown denim brand and one of the coolest youth apparel brands in the country. Driven to innovate, Flying Machine continues to experiment and push boundaries, much like today's millennials. The brand chooses to be a trendsetter rather than a fad-follower and this attitude is reflected in each and every one of its products.