Zen Ya is a Bengaluru-based D2C wellness beverage brand founded in 2025 by Setu Ojha and Ayushi R. It makes natural, freeze-dried, ready-to-mix drinks from Indian staples like sattu, fennel, amla, and tulsi - no preservatives, fillers, or artificial flavours. Their philosophy is "food, not formulas": real food ingredients over isolated-compound supplements, targeting gut health, hydration, energy, and immunity. Flagship products include Zen Ya Spice and "Acidity Ends Here," sold via Shopify with pan-India delivery and supported by offline pop-ups at wellness markets and corporate events. Priced around ₹550 per product, it positions itself as a food brand, not a supplement company.