These are the two mantras Value Add Consultancy  aims to reiterate; we strongly believe & it’s a proven fact that iconic brands like TCS, Starbucks, Disney to name a few attained a cult/nirvana like stature on the strength of these two mantras. Go through their history and the two things which keep coming back to you are Customers, both internal (People) and external (Clients, Guests), who have been accorded exceptional treatment right from the inception. The founding fathers of these iconic brands were quite clear in their head about how they are going to take their organizations to such great heights, the formula was quite simple though - nurture your People and Customers alike and they will take you there.