Because of increasing demand, over the course of time Royce' began taking telephone orders from customers from outside of Hokkaido. Customers' names and addresses were recorded by hand and their orders were sent one by one from our factory. That was the beginning of our mail order system.

When we started to bake cookies at a small factory, the smell of fresh-baked sweets tempted and attracted the neighbors. A table was put in front of the factory and cookies were sold. That was the beginning of the direct management stores.