Kimaya's Collection started as a first-generation business promoted by designer Suhana Juneja. The company has a vision of expanding its presence in the retail and design segment. The company's business model consists of a wide range of jewelry across all price points, with an increasing focus on Kundan, Polki, Gold, and Diamond jewelry in various traditional, western and fusion looks. The assurance on quality & purity along with transparent & customer-friendly policies has enabled Kimaya's Collection to become an established and trusted brand name in a short time span.