“Ayurveda” an officially recognized system of medicine in India, which is globally recognized as Traditional Medicine (TRM) by the World Health Organization (WHO). Moreover, it is estimated that the Indian ayurvedic market size is Rs 12000 crore & is substantially growing between 15-20 percent, and assuming with the same growth rate targeted for the next 10 years. Further, it is also observed that many well known multinational pharma companies are planning to invest huge amounts in ayurveda & are increasingly outsourcing their demand from Indian CRAM companies.